GECs
Star Plus’ ‘Yehh Jadu Hai Jinn Ka’ tops viewership list in BARC week 50
MUMBAI: Adding another feather to its cap, Star Plus’ new show Yehh Jadu Hai Jinn Ka has topped the viewership charts across all shows on television, as per BARC India’s week 50 ratings.
Within a short span of nine weeks of its launch, the show has garnered a dedicated fan following especially amongst younger women, who have loved the narrative, characters depicted in the show.
Producer Gul Khan of 4 Lions Films said, “We are thrilled that our show has reached the top. We risked a clutter-breaking format that has a mix of love-story and visual-effects. This kind of audience response encourages us to do even better.”
“Having mounted the show on a lavish scale, the team is heavily invested in technology and music which has resonated beautifully with our viewers,” Khan added.
The show has been the fastest one to reach the number one spot amongst fictions shows in 2019 with around 28 million total impressions.
The star-cast of the show comprising Vikram Singh Chauhan, Aditi Sharma, Smita Bansal along with others, has won the adulation of audiences from all over.
MUMBAI: Lights, camera… connection because this time, the game isn’t just about winning, it’s about who’s with you. Sony Pictures Networks India is gearing up to launch a new reality game show, Tum Ho Naa, expanding its unscripted slate with a format that promises both emotion and engagement.
The show will premiere soon on Sony Entertainment Television and stream on Sony LIV, with Rajeev Khandelwal stepping in as host. Known for his measured screen presence and selective choices, Khandelwal’s return to television adds a layer of familiarity and credibility to the upcoming format.
While specific details of the gameplay remain under wraps, the positioning suggests a reality format that leans as much on emotional resonance as it does on competition, an increasingly popular blend in Indian television, where audiences are gravitating towards content that offers both stakes and storytelling.
Khandelwal, reflecting on his return, noted that his choices have often been guided by instinct rather than convention, describing Tum Ho Naa as a project that feels “close to the heart”. His association also signals Sony’s continued focus on anchoring new formats with recognisable faces who bring both relatability and depth.
The launch comes at a time when broadcasters are doubling down on original non-fiction formats to drive appointment viewing, even as digital platforms expand parallel reach. By placing the show across both linear television and OTT, Sony appears to be aiming for a dual-audience strategy capturing traditional viewers while engaging digital-first consumers.
As the countdown to premiere begins, Tum Ho Naa positions itself not just as another game show, but as a reminder that sometimes, the biggest prize on screen isn’t the jackpot, it’s the journey shared along the way.
