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Star One brings back horror show ‘Shh…Phir Koi Hai’ on 3 November

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MUMBAI: Star One has announced the launch of the second season of horror show Shh…Phir Koi Hai which is slated to kick off on 3 November 10 pm.

The show air every Friday and what’s interesting is that every show will have a different story.

Announcing the new programme, Shailja Kejriwal Star India senior creative director, said, “Star One was launched in November 2004 with the promise to push the boundaries of Hindi general entertainment programming. In the past year, we have delivered on this promise with innovative programming like The Great Indian Laughter Challenge, Nach Baliye, Siddhanth, Sarabhai vs. 
Sarabhai, Remix, The Comedy Show Ha Ha Ha amongst others. Shh…Phir Koi Hai will be weaved into an exciting line-up of programmes that will make Friday prime time viewing on television a whole new experience. With this we keep up with the promise of offering innovative and the best content to our viewers.”

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From production perspective Contiloe Films Abhimanyu Singh said, “The series would have a mix of conventional horror, concept based horror and backdrop horrors thus giving variety and avoiding any fatigue. This one-hour weekly will be a start to finish story with a twist in the tale at the end. The entire drama will be extremely gripping and ensure that the viewers are hooked to their television sets right from the beginning.”

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News Broadcasting

News TV viewership jumps 33 per cent as West Asia war draws audiences

BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup

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NEW DELHI: Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.

According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.

The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.

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The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.

Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.

The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.

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While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.

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