News Broadcasting
Star News spot on with exit poll predictions
MUMBAI: While the general Lok Sabha elections exit polls proved disastrous for all news channels, the Maharastra assembly elections have seen a definite improvement on the prediction front for most news channels. Star News however, can take the most credit for being close to spot on with the results.
After being rapped earlier in the year for misreading the voters’ mood during the Lok Sabha polls, most seem to have got their act together. Star News on 13 October predicted at the end of balloting that the ruling Congress-National Congress Party (NCP) alliance would get 142 seats and the Sena-BJP alliance would bag 122 seats in the 288-seat assembly. Competitor channels on the other hand in an attempt to cover their base predicted an upper and lower limit range. Zee News was the only other news channel, apart from Star stuck its neck out and gave a straight number (Congress-NCP 125 versus Sena-BJP’s 115).
The Maharashtra assembly results out on Saturday showed the ruling alliance won 140 seats with the opposition Bharatiya Janata Party-Shiv Sena combine lagging behind with 118 seats and others and independents with 30.
Speaking to indiantelevision.com, Star News’ CEO Uday Shanker gushes, “We took some corrective measures after the last Lok Sabha elections in consent with our research agency AC Neilson. One, is that we enhanced our sample size as well as covered many more constituencies which accounted for more than 1/3rd of the entire constituencies. Secondly, we also took some statistically corrective measures in an attempt to weed out the divergent trends.”
Interestingly, news channels got a lot of flak during the Lok Sabha elections as politicians made a huge hue and cry about exit polls being grossly off track and misguiding the general sentiment of the people. Shankar adds, “This is not only good news for us but also for the entire broadcast news fraternity as it re-establishes the value of psephological predictions from a news channel’s point of view.”
Exit Poll Predictions released on 13 October:
|
News channel
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Congress-NCP
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BJP-Shiv Sena
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BSP & others
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Star News
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142
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122
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24
|
|
Headlines Today
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140 -50
|
100-110
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30-40
|
|
Zee News
|
125
|
115
|
48
|
|
NDTV
|
125-135
|
120-130
|
30-45
|
News Broadcasting
Senior media executive Madhu Soman exits Zee Media
Former Reuters and Bloomberg leader says he leaves with “no regrets” after brief stint at WION and Zee Business
NOIDA: Madhu Soman, a veteran of global newsrooms and media sales floors, has stepped away from Zee Media Corporation after a short stint steering business strategy for WION and Zee Business.
In a reflective LinkedIn note marking his departure, Soman said his time within the network’s corridors was always likely to be brief. “Some chapters close faster than expected,” he wrote, signalling the end of a nearly two-year spell in which he oversaw both editorial partnerships and commercial strategy.
Soman joined Zee Media in 2022 after more than a decade abroad with Reuters and Bloomberg, returning to India to take on the role of chief business officer for WION and Zee Business. His mandate was ambitious: bridge the newsroom and the revenue desk while expanding digital and broadcast reach.
During the stint, Zee Business reached break-even for the first time since its launch in 2005, while WION refreshed programming and strengthened its digital footprint across platforms such as YouTube and Facebook.
But Soman suggested the cultural fit proved uneasy. Describing himself as a “cultural misfit”, he hinted at deeper tensions between editorial instincts shaped in global newsrooms and the realities of India’s television news ecosystem.
Before joining Zee, Soman spent more than seven years at Bloomberg in Hong Kong as head of broadcast sales for Asia-Pacific, expanding the company’s news syndication business across several markets. Earlier, he held senior editorial roles at Reuters, overseeing online strategy in India and managing Reuters Video Services from London.
His career began in television and wire reporting, including a stint with ANI during the 1999 Kargil conflict, before moving into digital publishing as India’s internet media landscape took shape.
Now, after nearly three decades in broadcast and digital media, Soman is leaving Delhi NCR and returning to his hometown, Trivandrum.
Exhausted, he admits. But unbowed. And with one quiet line that sums up the journey: he didn’t sell his soul — because some things, after all, are not for sale.
