News Broadcasting
Star News returns with pre-budget special ‘Kyunki Yeh Meri Jeb Hai’
MUMBAI: Kyunki Yeh Meri Jeb Hai, the Star News pre-budget special, is set to make a comeback as the budget is approaching. Through the programme, the channel will attempt to bridge the divide between the decision makers and the common man impacted by these decisions.
The show will be air in special segments throughout the day, from1 February till 10 February.
The concept aims to reach out to the aam junta and provide them a platform to voice their expectations and suggestions for the finance minister before the budget announcement. Through emails and SMS, the common man can make his voice heard and express his concerns. Star News will then present a compilation of the people’s wishes to the FM prior to the budget announcement, states an official release.
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI:Â Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
