GECs
Star News gets soapy with ‘Saas Bahu Aur Saazish – Kyunki Har Serial Kuch Kehta Hai’
MUMBAI: The latest offering in the news genre is from the Star News pad. Taking off from the warm response the saas bahu soaps have received, Star News is all set to launch its latest offering Saas Bahu Aur Saazish – Kyunki Har Serial Kuch Kehta Hai, debuting on 11 October from Monday to Friday at 2.30 PM with a repeat telecast at 11.30 am the next day.
This show will have different segments to capture the excitement of the popular serials and the tele-world. One segment will provide a racy recap of the popular serials aired every day across channels. This segment will also do a prediction of the likely turn of events in the following episodes.
Another segment will profile a story of the day, for instance – what is the new hair style being donned by Komolika of Kasautii Zindagii Kay, or when is Jassi likely to have her image change.
And finally one segment will feature an exclusive interview with a popular television celebrity everyday & delve in-depth into their lives.
“In a large number of Indian households while the activities of the Laloos, the Pawars & the Modis make important news, the Tulsi’s, the Parvati’s, the Jassi’s & the Kkusum’s make as much news to some other members of the very same household. This program is an attempt to address their peculiar news need.” says Star News CEO and Editor Uday Shankar.
‘Saas Bahu Aur Saazish – Kyunki Har Serial Kuch Kehta Hai’ is being touted as the first show of its kind on Indian news television.
MUMBAI: Lights, camera… connection because this time, the game isn’t just about winning, it’s about who’s with you. Sony Pictures Networks India is gearing up to launch a new reality game show, Tum Ho Naa, expanding its unscripted slate with a format that promises both emotion and engagement.
The show will premiere soon on Sony Entertainment Television and stream on Sony LIV, with Rajeev Khandelwal stepping in as host. Known for his measured screen presence and selective choices, Khandelwal’s return to television adds a layer of familiarity and credibility to the upcoming format.
While specific details of the gameplay remain under wraps, the positioning suggests a reality format that leans as much on emotional resonance as it does on competition, an increasingly popular blend in Indian television, where audiences are gravitating towards content that offers both stakes and storytelling.
Khandelwal, reflecting on his return, noted that his choices have often been guided by instinct rather than convention, describing Tum Ho Naa as a project that feels “close to the heart”. His association also signals Sony’s continued focus on anchoring new formats with recognisable faces who bring both relatability and depth.
The launch comes at a time when broadcasters are doubling down on original non-fiction formats to drive appointment viewing, even as digital platforms expand parallel reach. By placing the show across both linear television and OTT, Sony appears to be aiming for a dual-audience strategy capturing traditional viewers while engaging digital-first consumers.
As the countdown to premiere begins, Tum Ho Naa positions itself not just as another game show, but as a reminder that sometimes, the biggest prize on screen isn’t the jackpot, it’s the journey shared along the way.
