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Star Network program clips on mobile through TELiBrahma’s ‘Buzz’
BENGALURU: Star Network is India’s first broadcaster to tie up with Buzz. Through Buzz, a mobile user could view 30 to 60 second clips of all the popular channels on the network including Star TV, Star World, Star Movies, Star Gold, Channel V etc.
Says Star India marketing head Gayatri Yadav,”Through Buzz our viewers have access to their favourite Star Network promos. This is also a great way to be in direct touch with our consumers where they have the convenience to choose the information they wish to access.”
TELiBrahma COO and founder Ravi says, “Brands are slowly able to understand the importance of location based service providers delivering rich media content and how effective they can be as a marketing tool.”
TELiBrahma further claims that BUZZ as a platform delivers contextual content and a variety of exciting engagements like the movie listings, music video, deals, branded content etc., at zero cost to the users. Buzz hotspots are available at 1200 locations across India and include favourite hangout places like Café Coffee Day, Barista, malls, supermarkets and more. To connect to BUZZ, all one has to do is turn on their mobile’s Wi-Fi or Bluetooth to instantly receive exciting information, messages and offers for free.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
