Movie Channels
Star Movies gets ready for ‘Fast and Furious 6’ world TV premiere
MUMBAI: For its Fast and Furious 6 premiere, Star Movies has put together a high voltage promotional campaign which will see a double premiere on 20 July at 1pm and 9pm.
Star India English cluster general manager Kevin Vaz says, “So far we have premiered 6o titles. Because of our association with major studios like NBC, Universal Studios, Fox and others we get access to all the premieres and we ensure to open with high octane titles for our audiences.”
When asked why the channel decided to telecast the movie during the 1:00 pm slot, Vaz says “Our core audiences are in this slot. It is also good sampling opportunity and for the convenience of our viewers we will be double premiering it. Earlier we also premiered Life of Pi, Breaking Dawn and A Good Day to Die Hard during the same slot.”
As part of the marketing campaign-‘India’s Fast 6’– six fans will get an opportunity to experience an electrifying ride Fast and Furious style in the super sports car SLS-AMG at the Budh International Circuit, Delhi. For this, viewers need to participate in a contest by logging on to www.Indiasfast6.com through their Facebook or Twitter accounts. They have to then complete a set of tasks leading to the ultimate one-clicking a selfie with the movie in the background while it is on air.
As a countdown to the world premiere, the channel aired the previous five installments of Fast and Furious every Sunday, with the first installment airing on 15 June.
Promos are also on air on sister channels like Star Movies, Star World and Fox Life. The channel has partnered with Jet Airways, PVR, Smaaash and goibibo.com for the premiere. Star Movies will engage with its audiences on Twitter, wherein participants stand a chance to win limited edition Fast and Furious collectibles like sports car and pen-drives every day. Using the #FastBid, they can bid for merchandises.
As part of its future premieres Vaz says, “Wolverine will air on 15 August followed by other titles like Thor, Frozen and Captain America later in the year.”
Movie Channels
Ek Deewane Ki Deewaniyat Premieres 14 Feb on Zee
Ek Deewane Ki Deewaniyat world TV premiere 14 Feb at 8pm passion meets politics.
MUMBAI: Cupid’s arrow just got a plot twist and it’s heading straight for your TV screen. This Valentine’s Day, Zee Cinema is turning up the heat with the world television premiere of Ek Deewane Ki Deewaniyat, a raw, rule-breaking romantic drama that proves love doesn’t always come wrapped in roses.
Set to air on Saturday, 14 February at 8pm, the film stars Harshvardhan Rane and Sonam Bajwa, directed by Milap Zaveri. It dives headfirst into obsession, heartbreak, and the kind of unconditional love that leaves scorch marks. Rane plays Vikramaditya, a powerful politician whose all-consuming passion for actress Adaa spirals into chaos when his feelings go unreturned unleashing a storm of emotion, misunderstanding, and life-altering consequences.
The timing couldn’t be sharper. Audiences are clearly craving intense love stories over sugar-coated ones, and this film taps straight into that vein. Harshvardhan Rane already has a loyal fanbase from his cult hit Sanam Teri Kasam, which cemented his status as the go-to guy for heart-wrenching romance especially among younger viewers who keep the film on repeat.
Milap Zaveri captured the film’s beating heart, “This film is about love that doesn’t follow rules. With Valentine’s Day being a time when audiences gravitate towards romantic narratives, the television premiere of Ek Deewane Ki Deewaniyat on Zee Cinema felt like the perfect fit. The continued love for intense romances shows there is a strong emotional appetite for such stories.”
Rane himself called it a story rooted in messy, honest emotion, “Ek Deewane Ki Deewaniyat explores love in its most intense and vulnerable form where emotions are messy and deeply human. It’s a story that doesn’t shy away from passion or pain on Valentine’s Day making it even more special as it reflects the many shades of love people experience.”
Sonam Bajwa added her take, “Ek Deewane Ki Deewaniyat is not a conventional love story, it’s raw, intense and emotional. Valentine’s Day is usually associated with happy romance but this film explores love in its most vulnerable form.”
So if your Valentine’s plans include more than chocolates and clichés, tune in to Zee Cinema at 8pm on 14 February. Because sometimes the most unforgettable love stories aren’t the ones that end neatly, they’re the ones that leave you questioning just how far passion can push before everything changes.
