Movie Channels
Star Movies gets ready for ‘Fast and Furious 6’ world TV premiere
MUMBAI: For its Fast and Furious 6 premiere, Star Movies has put together a high voltage promotional campaign which will see a double premiere on 20 July at 1pm and 9pm.
Star India English cluster general manager Kevin Vaz says, “So far we have premiered 6o titles. Because of our association with major studios like NBC, Universal Studios, Fox and others we get access to all the premieres and we ensure to open with high octane titles for our audiences.”
When asked why the channel decided to telecast the movie during the 1:00 pm slot, Vaz says “Our core audiences are in this slot. It is also good sampling opportunity and for the convenience of our viewers we will be double premiering it. Earlier we also premiered Life of Pi, Breaking Dawn and A Good Day to Die Hard during the same slot.”
As part of the marketing campaign-‘India’s Fast 6’– six fans will get an opportunity to experience an electrifying ride Fast and Furious style in the super sports car SLS-AMG at the Budh International Circuit, Delhi. For this, viewers need to participate in a contest by logging on to www.Indiasfast6.com through their Facebook or Twitter accounts. They have to then complete a set of tasks leading to the ultimate one-clicking a selfie with the movie in the background while it is on air.
As a countdown to the world premiere, the channel aired the previous five installments of Fast and Furious every Sunday, with the first installment airing on 15 June.
Promos are also on air on sister channels like Star Movies, Star World and Fox Life. The channel has partnered with Jet Airways, PVR, Smaaash and goibibo.com for the premiere. Star Movies will engage with its audiences on Twitter, wherein participants stand a chance to win limited edition Fast and Furious collectibles like sports car and pen-drives every day. Using the #FastBid, they can bid for merchandises.
As part of its future premieres Vaz says, “Wolverine will air on 15 August followed by other titles like Thor, Frozen and Captain America later in the year.”
Movie Channels
Zee5 launches five free FAST channels on Samsung TV Plus India
New genre-led channels bring comedy, drama, horror, classics and South films to Smart TVs.
MUMBAI: Zee5 just turned Samsung Smart TVs into a free entertainment buffet because when premium content costs nothing, even the remote control starts smiling. Zee5 has launched five curated free ad-supported streaming TV (FAST) channels on Samsung TV Plus India, making high-quality, genre-specific entertainment available subscription-free to millions of Samsung Smart TV owners across the country.
The five channels now live are:
Zee Comedy Nation – Popular comedy shows and movies
Zee Dil Se – Compelling drama series
ZEE Horror Nights – Horror and supernatural content
ZEE Cine Classic – Timeless Indian films
ZEE South Flix – High-energy South Indian films dubbed in Hindi
All content is drawn from Zee5’s extensive library and programmed in a lean-back, always-on format ideal for large-screen viewing. This launch strengthens Zee5’s Connected TV strategy at a time when 64 per cent of its premium content watch time already comes from connected devices.
Zee5 chief business officer Siju Prabhakaran said, “At Zee5, we believe accessibility and scale will define the next phase of digital entertainment growth in India. Our presence on Samsung TV Plus strengthens our Connected TV strategy, enabling viewers to discover curated, genre-led content in a seamless, free, and premium environment.”
Samsung TV Plus India head of partnerships Kunal Mehta added, “Local partnerships are at the heart of how we grow Samsung TV Plus in India. Zee Entertainment is one of India’s most iconic media brands, and bringing their channels to our service means millions more Samsung Smart TV owners can enjoy premium local content, subscription-free.”
The channels are available directly through the pre-installed Samsung TV Plus app with no login or subscription required. This marks another milestone in Zee5’s CTV expansion and builds on its growing international presence, with Zee channels already available on Samsung TV Plus across Southeast Asia, Australia and New Zealand.
In a streaming world where paywalls often block the fun, Zee5 and Samsung have quietly opened the gates, proving that sometimes the best things in life (and on your TV) really are free especially when they come with a side of comedy, drama, horror, classics and South Indian blockbuster energy.
