News Broadcasting
Star India unveils interactive audio service ‘Voice’
MUMBAI: Star Entertainment has launched what it claims as the organisation’s biggest endeavor in the mobile entertainment space Star 7827 Voice. The interactive audio- service is kicking off with an audio-episode of Star Plus’s new prime-time show Karam Apnaa Apnaa.
The audio episode will launch on 23 August, ahead of the soap’s premiere, which is scheduled for 29 August.
To explore Star 7827 Voice, mobile subscribers can dial in 127827 from their BSNL mobile phones and say ‘STAR’ to get a sneak preview of what the new show Karam Apnaa Apnaa, is all about. This service will also be extended to other telecom subscribers in the due course, informs an official release.
This May, Star India had announced a slew of initiatives to enhance & expand its services from television-focused interactivity to entertainment specially created and aggregated for the mobile screen through Star 7827.
Says Star India Interactive senior VP Viren Popli on the new initiative, “Star 7827 is one of the key focus areas of our business and by creating such special content, we have put together an offering that synergizes our programming strength with global learnings of entertainment ‘on the go’. We will continue to make such efforts and refresh our content to offer compelling entertainment for our mobile & television consumers.”
Adds Star India marketing’s Satya Raghavan, “Star Plus’ new prime time show Karam Apnaa Apnaa is one of the biggest launches of the year for us, therefore we wanted to extend the service of Star 7827 Voice, first with this show. Going forward we would integrate this interactive service with other ongoing programs of the channel, as well. This platform is really our endeavor to reach the consumer further, and deliver him content at his convenience and time, so he can catch up with his favorite programs, which will help him to be abreast of all that is happening on television, even when he is on the move.”
News Broadcasting
Network18 channels lead YouTube news viewership in March 2026
CNN-News18, News18 India and CNBC channels top categories with record views
MUMBAI: When the world hit refresh on breaking news, Network18’s channels were already streaming ahead. As geopolitical tensions and war-driven headlines fuelled a surge in global news consumption, the network’s digital playbook delivered big clocking record Youtube viewership across English, Hindi and business news categories in March 2026.
At the forefront was CNN-News18, which emerged as the clear leader in the English news segment with 130 million live and video-on-demand views. The channel edged past competitors such as Times of India (126.5 million), Times Now (101.1 million), India Today (88.2 million) and NDTV (77.5 million), according to Databeings data for March.
In the Hindi news arena, News18 India delivered a commanding performance, racking up a staggering 3,297 million views on YouTube. The channel comfortably outpaced NDTV India, which recorded 3,119 million views, underlining its deep reach and consistent engagement with mass audiences, as per Playboard data.
The network’s dominance wasn’t confined to general news. In the Hindi business segment, CNBC Awaaz topped the charts with 92 million views, narrowly ahead of Zee Business (90 million) and well ahead of ET Now Swadesh (57 million). Meanwhile, its English counterpart CNBC-TV18 posted a strong 58 million views, reinforcing the network’s cross-category strength.
The spike in viewership reflects a broader shift in audience behaviour, with viewers increasingly turning to digital platforms particularly Youtube for real-time updates and in-depth coverage during high-intensity news cycles. For Network18, the numbers signal more than just scale; they underline the effectiveness of a multi-platform strategy that blends speed, credibility and continuous coverage.
In a month where the news never paused, it seems viewers chose to stay tuned where the stream never stopped.
