iWorld
Star India partners Accenture for Hotstar
MUMBAI: Intending to spark a billion imaginations, Star India roped in Accenture to help develop, launch and deliver its over-the-air programming through Hotstar.
The video on demand (VOD) platform, built on the Accenture Video Solution (AVS) software platform, is funded primarily through advertising, using the platform’s new digital advertising functions. Taking advantage of a fully cloud-based infrastructure, Hotstar is serving the entire country with a catalogue of more than 45,000 movies and television series.
Accenture helped Star India develop and launch the online video service to establish an online entertainment destination by building on a “mobile first” strategy. Leveraging AVS, Star can deliver broadcast-quality content to consumers on a wide variety of devices over Wi-Fi, 4G, 3G and 2G networks, including those with limited bandwidth resources such as 2G feature phones.
“With Hotstar, our ambition is nothing less than the establishment of a whole new model for on demand video consumption in the world,” said Star India COO Sanjay Gupta.
“We will drive dramatic innovation on this platform with benefits for both users and advertisers. Accenture has been a valuable partner in this effort. They are walking side by side with us in creating this compelling platform, bringing the best of their product and technology expertise to the table. Together, we will establish compelling new benchmarks in the Over the Top space,” he added.
In addition to service delivery, Accenture is managing the Hotstar operations round the clock utilising the client’s on-site team in Hyderabad and Accenture’s Global Video Operations Center in the Philippines. The service supports more than 7,000 different digital devices with its mobile-friendly platform, which delivers video streaming and downloads in any of India’s urban and suburban areas. The powerful AVS analytics engine will also provide Star with the capability to predict and help drive user behaviors with personalized content recommendations.
In February, Hotstar, along with starsports.com, its digital platform counterpart, served more than 25 million video views during an Indian-Pakistan cricket match to make it the most watched sports event online of all time.
“By creating a digital video service available on multiple screens, Star has secured its status as India’s most advanced next-generation content provider,” said Accenture communications, media & technology managing director Ashish Khanna.
“It is one of the first services globally to offer entertainment, movies and sports on a single platform for free while enabling new consumption models. This provides consumers access to a rich catalogue of content delivered online with interactive advertising formats that provide multiple opportunities for content monetization by Star’s advertisers and we’re excited to be Star’s delivery partner,” he added.
e-commerce
Samsung Galaxy S26 series now available for instant delivery on Instamart
AI powered flagship phones start at Rs 87,999 with launch offers up to Rs 9,000.
MUMBAI: In the age of quick commerce, even flagship smartphones are learning to arrive at your doorstep at lightning speed. Instamart has partnered with Samsung to make the newly launched Galaxy S26 series available for instant purchase on the quick commerce platform, expanding the category beyond groceries and daily essentials into premium consumer electronics.
The Galaxy S26 lineup, which includes the S26 Ultra, S26+ and S26, is now available across several major Indian cities including Bangalore, Mumbai, Delhi, Hyderabad, Chennai, Kolkata, Ahmedabad and Pune, among others.
The flagship series introduces several new features, led by what Samsung describes as the world’s first built in Privacy Display on a smartphone, available exclusively on the Galaxy S26 Ultra. The display is designed to enhance privacy while unlocking a new class of screen experiences.
The devices also integrate agentic artificial intelligence designed to quietly manage routine tasks in the background, allowing users to focus on more meaningful interactions with their device.
Positioned as a major step forward in AI powered smartphones, the Galaxy S26 Ultra also introduces enhancements in areas such as nightography photography and Photo Assist tools, aimed at improving low light imaging and AI driven creative editing.
Through the partnership, Instamart is extending its quick commerce proposition to high value electronics, allowing customers to order the Galaxy S26 series and receive it almost instantly once sales go live.
The Galaxy S26 series will be available starting at Rs 87,999. As part of the launch offers on Instamart, customers can avail an instant discount of up to Rs 9,000 using an HDFC Bank credit card. Buyers can also opt for No Cost EMI options for up to 9 months.
The move reflects the growing overlap between quick commerce and consumer electronics, as platforms race to deliver not just groceries but also premium technology products with the same promise of speed and convenience.
