Kids
Star India launches Disney kids pack for its young viewers
Mumbai: Star India has launched a new campaign to announce their Disney Kids Pack, following the success of the Star Value Pack. The kids pack includes four television channels – Disney Channel, Hungama, Marvel HQ and Disney Junior. These channels will be distributed by Star India. The campaign brings to light a very strong insight on the television viewing habits of families in India and highlights the need for kids to watch content that is tailor-made for them.
The 35 seconder film starts off with a mother questioning her 6-year old daughter about her missing science book and the girl immediately reacts like a stereotype antagonist from a soap opera; indicating her television consumption is restricted to adult series.
The film gives a sneak peek into the lives of millions of families in modern day India; where kids are consuming adult targeted content. Most parents are unaware of the implications of this and kids make do with the content that their parents choose for them. This TVC delivers a hard-hitting message that focuses on repercussions of having kids watch adult content; in a very light-hearted, funny and entertaining manner. It addresses the need for parents to be responsible and make the right entertainment choice for their kids. It also reflects on the importance of retaining their childhood and innocence by having them watch age-appropriate content that is specially curated for them by the Disney Kids Network.
The Kids Network brings together a wide array of global and homegrown storytelling in a manner that is relevant to kids. Reaching out to an age-group of 2-14, the four channels cater to age-specific entertainment needs of kids across various languages.
“With the success of the Star Value pack, we are delighted to offer a special Disney kids pack for our younger audiences. The kids’ network has consistently been offering stories and characters that the kids love and parents trust. With the growing need to address their entertainment requirements in an environment that is considered safe, we hope our audiences continue to choose us as their preferred partner and with this pack, bring the magic of Disney into the lives of their kids,” said a spokesperson from Star India.
The campaign is conceptualized by the in-house creative team. The TVC was launched across the Disney India social media platforms and has been garnering a phenomenal response across audiences. The sentiments have been largely positive with audiences acknowledging the relevance of the message in their lives.
Star India has priced the Disney Kids Pack at INR 10 and the channels are also available on à la carte basis.
Kids
Mukta Arts and Green Gold ink MOU to animate iconic film IPs
Kalicharan, Karz, Hero, Karma, Ram Lakhan to spawn animated shows plus features.
MUMBAI: When classic hindi movie meets animation, the result is a fresh reel of nostalgia with a cartoon twist. Mukta Arts Ltd. and Green Gold Animation have signed a Memorandum of Understanding (MOU) to collaborate on animated shows and feature films drawn from Mukta Arts’ four-decade treasure trove of iconic IPs. The partnership taps Mukta’s SGM Animation Studio launched in 2025 as its dedicated animation and games arm and Green Gold’s proven track record in building scalable, homegrown franchises. Creative teams from both sides have already kicked off discussions, with the first project currently in development.
The slate will draw inspiration from landmark Mukta films including Kalicharan, Karz, Hero, Karma, Ram Lakhan, Khalnayak, Saudagar and Iqbal, plus character-led spin-offs from those universes. The aim is to reimagine these stories for today’s young, global audiences while preserving their emotional core.
Green Gold Animation (home of Chhota Bheem) founder and CEO Rajiv Chilaka said, “This partnership with SGM Studios allows us to apply our experience in building long-lasting animation IPs to a truly iconic film catalogue. Together, we aim to create animated worlds that are rooted in these legendary stories, yet designed to connect with today’s young, global audiences.”
Mukta Arts Ltd. filmmaker and founder Subhash Ghai added, “Mukta Arts has always believed in creating stories with lasting emotional value. Through animation, we are extending our IP into a new medium for the next generation.”
In an industry where timeless tales never go out of fashion, this collaboration promises to bring beloved characters back to life with a modern, animated glow proving that some stories are too good to stay in live-action. Stay tuned for the first animated frame to drop.
