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Star India, Jio sign landmark 5-year cricket deal

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MUMBAI: Star India and Reliance Jio unleashed a new era in sports entertainment by announcing a 5-year deal. The partnership will cover international matches in all three formats (T20s, ODI and test) and also the premier domestic competitions of BCCI.

Jio and Star will make all televised India-cricket matches available to users of JioTV and Hotstar in India. This will be the first time that a streaming platform and a high-speed data network have come together to deliver the best of cricketing content with connectivity to benefit the Indian consumers.

Star India MD Sanjay Gupta said, “Over the last five years, we have re-invented the sports experience in India across screens, both television and digital. Indian cricket under BCCI is one of the most compelling properties in the world and we are excited to apply the same lens of innovation and re-invention to the property that we have applied to other sports in the last few years. And, with a new partner in Reliance Jio, we will have even more opportunities to raise the bar for cricket fans.”

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Jio director Akash Ambani said, “Jio continues to bring the most exclusive content to its users, this time around through the JioTV app. Cricket is not just played, its worshipped in India. Every Indian must have access to the best sporting events as well as quality and affordable bandwidth to consume the content. With this partnership, we intend to address both these objectives of providing the best sporting content with the best digital infrastructure to the Jio users. Jio promises to and will continue to bring a superlative customer experience in the areas of sports, AR, VR, immersive viewing and more in the coming days.”

Jio and Star have been instrumental in leading many such disruptive initiatives, where they have put the consumer in the centre of innovation.

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iWorld

What SMS letters G, T, S and P mean and how they help spot scams

Small alphabet tags on messages reveal whether texts are government or ads.

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SMS letters

MUMBAI: Sometimes the smallest letter in a message can be the biggest clue. In an age where smartphone users receive dozens of alerts every day, the tiny alphabet appearing at the end of many SMS messages can reveal whether a text is official, transactional, service related or simply promotional. Understanding these tags can help users quickly identify legitimate messages and stay alert to potential scams.

Under telecom regulations in India, SMS senders are required to categorise messages based on their purpose. As a result, many texts end with a single letter that indicates the type of communication being sent.

If an SMS ends with the letter G, it typically means the message has been sent by a government authority. These alerts may include information about public services, government schemes, safety advisories or emergency notifications such as natural disaster warnings.

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A message ending with the letter T signals a transactional SMS. These are usually sent by banks, financial institutions or digital services to confirm activities such as payments, account updates or one time passwords (OTPs).

The letter S represents a service related message. These notifications commonly come from companies and online platforms providing updates about services or orders. For instance, e commerce platforms like Amazon or Flipkart often send delivery updates and order confirmations that end with the letter S.

Meanwhile, SMS messages ending with the letter P are promotional in nature. These texts are typically marketing communications sent by businesses advertising products, offers or services such as education programmes, fashion sales or loan schemes.

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Understanding these simple tags can also help users stay cautious about fraudulent messages. Cybersecurity experts note that scam messages often do not follow these regulated formats and may arrive without any category letter at the end.

While the absence of a tag does not automatically mean a message is fraudulent, it can serve as an early warning sign encouraging users to verify the source before clicking links or sharing personal information.

For those who wish to reduce marketing texts altogether, telecom operators also provide Do Not Disturb (DND) options.

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Users of Jio can activate DND through the MyJio app by navigating to the menu, selecting settings and enabling the DND option with preferred filters.

Similarly, subscribers of Airtel and Vi can enable the same feature through their respective mobile apps to block promotional messages.

In a digital world flooded with alerts and notifications, recognising what a single letter means could make the difference between a harmless update and a potential scam.

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