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Star Gold promotes “Hum Do Hamare Do” with a quirky matrimonial ad in leading newspapers
Mumbai: On 19 June 2022, Star Gold left everyone surprised by giving an unusual ad in the matrimonial section of two leading papers. It read, “Parents wanted urgently”. The matrimonial section of newspapers often carries ads that demand homely brides and grooms with hefty salaries and government jobs. Star Gold used the space for innovative marketing, to promote the world television premiere of “Hum Do Hamare Do”.
The movie will have its world television premiere on Star Gold this Sunday at 8 pm.
Per the ad posted by Star Gold, a man, who already has found his life partner, is searching for parents who are understanding and loving. The unusual ad is in sync with the story of Rajkumar Rao and Kriti Sanon starrer, “Hum Do Hamare Do”, which revolves around Dhruv and Anya. Dhruv is a self-made man whose life takes a major turn when he decides to engage an elderly man and a senior woman to fake being his parents in an attempt to fulfill his girlfriend’s wish of marrying someone with a family.
Agreeing with the advertisement idea, actor Aparshakti Khurana said, “It’s not easy to grab readers’ attention as newspaper pages are filled with advertisements. I am sure this innovative ad by Star Gold must have stood out as it’s not every day that you get to read about a person searching for parents.”
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul Hameed Excellence Awards to figures who have left their mark across healthcare, education, sport, public service and the arts.
The ceremony, attended by minister of state for defence Sanjay Seth and senior officials from the ministry of Ayush, celebrated individuals whose work blends professional success with a sense of public purpose. It was as much a roll call of achievement as it was a reminder that influence is not measured only in profits or podiums, but in people reached and lives improved.
Among the headline awardees was Alakh Pandey, founder and chief executive of PhysicsWallah, recognised for turning affordable digital learning into a mass movement. On the sporting front, Arjuna Awardee and kabaddi player Sakshi Puniya was honoured for her contribution to the game and for pushing women’s participation onto bigger stages.
The cultural spotlight fell on veteran lyricist and poet Santosh Anand, whose songs have echoed across generations of Hindi cinema. At 97, Anand accepted the honour with characteristic humility, reflecting on a life shaped by perseverance and hope.
Healthcare honours spanned both modern and traditional systems. Manoj N. Nesari was recognised for strengthening Ayurveda’s place in national and global health frameworks. Padma shri Mohammed Abdul Waheed was honoured for his research-backed work in Unani medicine, while padma shri Mohsin Wali received recognition for his long-standing contribution to patient-centred care.
Education and social development also featured prominently. Padma shri Zahir Ishaq Kazi was honoured for decades of work in education, while former Meghalaya superintendent of Police T. C. Chacko was recognised for public service. Goonj founder Anshu Gupta received an award for his dignity-centred rural development initiatives, and the Hunar Shakti Foundation was honoured for empowering women and young girls through skill development.
The Lifetime Achievement Award went to former IAS officer Shailaja Chandra for her long career in public healthcare and governance, particularly in the traditional systems under Ayush.
Speaking at the event, Hamdard chairman Abdul Majeed said the awards were a tribute to those who combine excellence with empathy. “These awardees reflect Hakeem Sahib’s belief that healthcare, education and public service must ultimately serve humanity,” he said.
Minister Seth struck a forward-looking note, saying India’s young population gives the country a unique opportunity to become a global destination for learning, health and wellness by 2047.
The ceremony also featured the trailer launch of Unani Ki Kahaani, an upcoming documentary starring actor Jim Sarbh, set to premiere on Discovery on 11 February.
Instituted in memory of Unani scholar and educationist Hakeem Abdul Hameed, the awards have grown into a national platform that celebrates those building a more inclusive and resilient India. For one evening at least, the spotlight was not just on success, but on service with substance.
