Movie Channels
Star Gold plans programming activities around Big B birthday
MUMBAI: Star India’s Hindi movie channel Star Gold has lined up a slew of programming and on-ground initiatives to celebrate Amitabh Bachchan’s birthday on 11 October. The Jabardast Janmadin activities include an Amitabh movie festival, a contest which promises a personal meeting with the Big B and an on-ground activity planned in multiplexes.
The movie festival starts on the night of 10 October and will span the entire day of 11 October. Among the blockbusters that viewers will get to see include Khakee, Bade Miyan Chhotey Miyan, Parvarish and Mrityudaata.
On October 11, the channel has lined up a special programme called Kaash Main Amitabh Bachchan Hota at 8 pm. This programme showcases the things about the legend’s life that you never ever knew- his home, his vehicles, his passions, his favourite meals, his likes and dislikes and a lot more, states an official release.
The Jabardast Janamdin contest has Star Gold is inviting viewers wish Big B simply by sending “WISH” as a sms to 7827. The lucky winner will get to meet with Bachchan in person. Those who miss the opportunity will receive personally autographed copies of his biography. Netizens can log on to indya.com to wish the star and the best wish will win a personally autographed copy of his autobiography. If anyone shares his/her birthday with the star, then he/she can win limited edition T-Shirts which reads “I share my birthday with Amitabh Bachchan,” , the release adds.
Those who have no access to internet can go to his nearest Monginis store and fill up the wish form to wish Big B. The consumers who share their birthday with Amitabh Bachchan will get 33 per cent off for cakes ordered for 11 October at each of the outlets.
Star Gold has also set up a greeting wall at Fame multiplexes in Andheri, Malad, Kandivali and Nasik. Bachchan’s fans can express their birthday wishes by writing on the greeting wall.
For the employees of numerous offices in Mumbai and Delhi , Star Gold has customized giant greetings cards wishing AB, which all the employees can sign. The cards will then be delivered to AB on his birthday. And one lucky AB fan can get a chance to meet him, informs the release.
Talking about the marketing activities, Star TV EVP marketing Ajay Vidyasagar said, “Star Gold believes that in addition to showing the biggest blockbusters, it can bring viewers and fans closer to the stars and strengthen the unique bond they share. This is the reason why we initiated the Jabardast Janamdin specials celebrating star birthdays in such a grand fashion.”
Star Gold to premiere Shah Rukh Khan documentaries
Vidyasagar adds that, in November, the channel will celebrate Shah Rukh Khan’s birthday. “The centre piece of the occasion will be a television premiere of the much acclaimed documentaries on his life The Inner World of Shah Rukh Khan, and The Outer World of Shah Rukh Khan, he says. The documentaries are produced by Channel 4 and Red Chilies International.
Movie Channels
Ek Deewane Ki Deewaniyat Premieres 14 Feb on Zee
Ek Deewane Ki Deewaniyat world TV premiere 14 Feb at 8pm passion meets politics.
MUMBAI: Cupid’s arrow just got a plot twist and it’s heading straight for your TV screen. This Valentine’s Day, Zee Cinema is turning up the heat with the world television premiere of Ek Deewane Ki Deewaniyat, a raw, rule-breaking romantic drama that proves love doesn’t always come wrapped in roses.
Set to air on Saturday, 14 February at 8pm, the film stars Harshvardhan Rane and Sonam Bajwa, directed by Milap Zaveri. It dives headfirst into obsession, heartbreak, and the kind of unconditional love that leaves scorch marks. Rane plays Vikramaditya, a powerful politician whose all-consuming passion for actress Adaa spirals into chaos when his feelings go unreturned unleashing a storm of emotion, misunderstanding, and life-altering consequences.
The timing couldn’t be sharper. Audiences are clearly craving intense love stories over sugar-coated ones, and this film taps straight into that vein. Harshvardhan Rane already has a loyal fanbase from his cult hit Sanam Teri Kasam, which cemented his status as the go-to guy for heart-wrenching romance especially among younger viewers who keep the film on repeat.
Milap Zaveri captured the film’s beating heart, “This film is about love that doesn’t follow rules. With Valentine’s Day being a time when audiences gravitate towards romantic narratives, the television premiere of Ek Deewane Ki Deewaniyat on Zee Cinema felt like the perfect fit. The continued love for intense romances shows there is a strong emotional appetite for such stories.”
Rane himself called it a story rooted in messy, honest emotion, “Ek Deewane Ki Deewaniyat explores love in its most intense and vulnerable form where emotions are messy and deeply human. It’s a story that doesn’t shy away from passion or pain on Valentine’s Day making it even more special as it reflects the many shades of love people experience.”
Sonam Bajwa added her take, “Ek Deewane Ki Deewaniyat is not a conventional love story, it’s raw, intense and emotional. Valentine’s Day is usually associated with happy romance but this film explores love in its most vulnerable form.”
So if your Valentine’s plans include more than chocolates and clichés, tune in to Zee Cinema at 8pm on 14 February. Because sometimes the most unforgettable love stories aren’t the ones that end neatly, they’re the ones that leave you questioning just how far passion can push before everything changes.
