Movie Channels
Star Gold gears up to premiere Salman Khan’s ‘PRDP’ on 14 February
MUMBAI: Salman Khan has been a fan magnet with people flocking to theatres or for that matter on television, whenever his movie is on. Riding on this wave, Star Gold, which had earlier premiered the star’s previous hits like Kick and Bajrangi Bhaijaan, is now gearing up for the world television premiere of his latest flick – Prem Ratan Dhan Payo (PRDP).
The movie will be premiered on Star Gold and Star Gold HD on 14 February.
According to a source close to the development, Star India acquired the satellite rights of the movie for Rs 50 crore. “Just like Salman’s previous movie’s Bajrangi Bhaijaan’s satellite rights commanded a price tag of Rs 50 crore, Prem Ratan Dhan Payo has also been picked up for the same amount,” the source tells Indiantelevision.com.
In an earlier conversation with Indiantelevision.com, Star India Hindi movie business executive vice president and general manger Hemal Jhaveri has said that in most cases, channels acquire satellite rights for a period of 10 years from the production house for every film.
For big ticket movies, Star Gold concentrates more on high sponsorship value. A senior media planning executive, on condition of anonymity, says, “For a big movie like PRDP, the title sponsor’s package will be close to Rs 1 crore. The channel tries aggressively to have at least one title and one associate sponsor on board. The associate sponsor package is sold at a price of approximately Rs 65 lakh. Major part of the air-time is sold as a part of the package and hence the 10 second ad slots generate minuscule revenue.”
It may be recalled that Star Gold premiered Bajrangi Bhaijaan last year on 11 October and according to Broadcast Audience Research Council (BARC) India’s all India ratings, Star Gold emerged as the number one movie channel in the Hindi movie genre riding on the back of the movie’s world television premiere.
As reported earlier by this website, 74.5 million people across the country tuned into the television premiere of Bajrangi Bhaijaan on Star Gold, which is close to three times the number of people that watched the movie in theatres.
Whether PRDP will manage to create the same magic, only time will tell.
PRDP saw Khan reuniting with director Sooraj Barjatiya after a span of 16 long years and playing his quintessentially endearing character of Prem. The movie also stars Sonam Kapoor, Anupam Kher, Swara Bhaskar, Armaan Kohli and Deepak Dobriyal.
Movie Channels
Ek Deewane Ki Deewaniyat Premieres 14 Feb on Zee
Ek Deewane Ki Deewaniyat world TV premiere 14 Feb at 8pm passion meets politics.
MUMBAI: Cupid’s arrow just got a plot twist and it’s heading straight for your TV screen. This Valentine’s Day, Zee Cinema is turning up the heat with the world television premiere of Ek Deewane Ki Deewaniyat, a raw, rule-breaking romantic drama that proves love doesn’t always come wrapped in roses.
Set to air on Saturday, 14 February at 8pm, the film stars Harshvardhan Rane and Sonam Bajwa, directed by Milap Zaveri. It dives headfirst into obsession, heartbreak, and the kind of unconditional love that leaves scorch marks. Rane plays Vikramaditya, a powerful politician whose all-consuming passion for actress Adaa spirals into chaos when his feelings go unreturned unleashing a storm of emotion, misunderstanding, and life-altering consequences.
The timing couldn’t be sharper. Audiences are clearly craving intense love stories over sugar-coated ones, and this film taps straight into that vein. Harshvardhan Rane already has a loyal fanbase from his cult hit Sanam Teri Kasam, which cemented his status as the go-to guy for heart-wrenching romance especially among younger viewers who keep the film on repeat.
Milap Zaveri captured the film’s beating heart, “This film is about love that doesn’t follow rules. With Valentine’s Day being a time when audiences gravitate towards romantic narratives, the television premiere of Ek Deewane Ki Deewaniyat on Zee Cinema felt like the perfect fit. The continued love for intense romances shows there is a strong emotional appetite for such stories.”
Rane himself called it a story rooted in messy, honest emotion, “Ek Deewane Ki Deewaniyat explores love in its most intense and vulnerable form where emotions are messy and deeply human. It’s a story that doesn’t shy away from passion or pain on Valentine’s Day making it even more special as it reflects the many shades of love people experience.”
Sonam Bajwa added her take, “Ek Deewane Ki Deewaniyat is not a conventional love story, it’s raw, intense and emotional. Valentine’s Day is usually associated with happy romance but this film explores love in its most vulnerable form.”
So if your Valentine’s plans include more than chocolates and clichés, tune in to Zee Cinema at 8pm on 14 February. Because sometimes the most unforgettable love stories aren’t the ones that end neatly, they’re the ones that leave you questioning just how far passion can push before everything changes.
