Movie Channels
Star boosts Chinese movie channel with output deal
MUMBAI:: With the aim of dominating the Chinese movies segment across key Asian territories, Star has signed an exclusive multi-territory pay television output deal with Hong Kong’s Emperor Group.
Under the terms of the multi-million dollar agreement, the channel Star Chinese Movies will have exclusive access to Mandarin and Cantonese pay television rights of all films produced by Emperor Motion Pictures (EMP) and movie star Jackie Chan’s JCE Movies (JCE), for Hong Kong, Taiwan, Macau, the Philippines and Singapore for the next three years.
Star Chinese Movies already has output agreements with Hong Kong film studios like China Star, Media Asia, Teamwork and Universe. The new deal secures for the broadcaster 90 per cent of all the current and upcoming Chinese titles.
Star COO Steve Askew is quoted in a company release as saying, “This announcement creates a world record. No other Chinese movie channel has secured as many exclusive new movies as Star Chinese Movies.” Adding, “Such high quality films from EMP and JCE to our programming will set us even further apart from our competitors.”
Chan has been quoted as saying, “I strongly believe that the combination of our well-made films and Star’s strength and dominance in the region will help to elevate the Hong Kong film industry to a new level.”
Movie Channels
Ek Deewane Ki Deewaniyat Premieres 14 Feb on Zee
Ek Deewane Ki Deewaniyat world TV premiere 14 Feb at 8pm passion meets politics.
MUMBAI: Cupid’s arrow just got a plot twist and it’s heading straight for your TV screen. This Valentine’s Day, Zee Cinema is turning up the heat with the world television premiere of Ek Deewane Ki Deewaniyat, a raw, rule-breaking romantic drama that proves love doesn’t always come wrapped in roses.
Set to air on Saturday, 14 February at 8pm, the film stars Harshvardhan Rane and Sonam Bajwa, directed by Milap Zaveri. It dives headfirst into obsession, heartbreak, and the kind of unconditional love that leaves scorch marks. Rane plays Vikramaditya, a powerful politician whose all-consuming passion for actress Adaa spirals into chaos when his feelings go unreturned unleashing a storm of emotion, misunderstanding, and life-altering consequences.
The timing couldn’t be sharper. Audiences are clearly craving intense love stories over sugar-coated ones, and this film taps straight into that vein. Harshvardhan Rane already has a loyal fanbase from his cult hit Sanam Teri Kasam, which cemented his status as the go-to guy for heart-wrenching romance especially among younger viewers who keep the film on repeat.
Milap Zaveri captured the film’s beating heart, “This film is about love that doesn’t follow rules. With Valentine’s Day being a time when audiences gravitate towards romantic narratives, the television premiere of Ek Deewane Ki Deewaniyat on Zee Cinema felt like the perfect fit. The continued love for intense romances shows there is a strong emotional appetite for such stories.”
Rane himself called it a story rooted in messy, honest emotion, “Ek Deewane Ki Deewaniyat explores love in its most intense and vulnerable form where emotions are messy and deeply human. It’s a story that doesn’t shy away from passion or pain on Valentine’s Day making it even more special as it reflects the many shades of love people experience.”
Sonam Bajwa added her take, “Ek Deewane Ki Deewaniyat is not a conventional love story, it’s raw, intense and emotional. Valentine’s Day is usually associated with happy romance but this film explores love in its most vulnerable form.”
So if your Valentine’s plans include more than chocolates and clichés, tune in to Zee Cinema at 8pm on 14 February. Because sometimes the most unforgettable love stories aren’t the ones that end neatly, they’re the ones that leave you questioning just how far passion can push before everything changes.
