GECs
Star Bharat unveils promo of ‘Mayavi Maling’
MUMBAI: With the introduction of Mayavi Maling, Star Bharat aims to wow its audience with a visual effects extravaganza. The show, which aims at transporting the audience into a fantasy world, tells the saga of three princesses and their fight to save their kingdom.
The show features Neha Solanki, Vaani Sood and Gracy Goswami as the three princesses Pranali, Eshwarya and Garima respectively. Actors Harshad Arora and Shakti Anand will be seen essaying pivotal roles. Internationally acclaimed VFX stalwarts Prana Studios has joined hands with creator of the show, Vivek Bahl, and Peninsula Pictures to offer a unique visual experience.
Mayavi Maling is yet another original show for Star Bharat, which is a free-to-air channel.
MUMBAI: Lights, camera… connection because this time, the game isn’t just about winning, it’s about who’s with you. Sony Pictures Networks India is gearing up to launch a new reality game show, Tum Ho Naa, expanding its unscripted slate with a format that promises both emotion and engagement.
The show will premiere soon on Sony Entertainment Television and stream on Sony LIV, with Rajeev Khandelwal stepping in as host. Known for his measured screen presence and selective choices, Khandelwal’s return to television adds a layer of familiarity and credibility to the upcoming format.
While specific details of the gameplay remain under wraps, the positioning suggests a reality format that leans as much on emotional resonance as it does on competition, an increasingly popular blend in Indian television, where audiences are gravitating towards content that offers both stakes and storytelling.
Khandelwal, reflecting on his return, noted that his choices have often been guided by instinct rather than convention, describing Tum Ho Naa as a project that feels “close to the heart”. His association also signals Sony’s continued focus on anchoring new formats with recognisable faces who bring both relatability and depth.
The launch comes at a time when broadcasters are doubling down on original non-fiction formats to drive appointment viewing, even as digital platforms expand parallel reach. By placing the show across both linear television and OTT, Sony appears to be aiming for a dual-audience strategy capturing traditional viewers while engaging digital-first consumers.
As the countdown to premiere begins, Tum Ho Naa positions itself not just as another game show, but as a reminder that sometimes, the biggest prize on screen isn’t the jackpot, it’s the journey shared along the way.
