GECs
Star Bharat reimagines channel identity to underline the need for social distancing
MUMBAI: In this much-needed phase of social distancing and self-quarantining at home, Star Bharat sends a strong message of keeping a healthy distance.
The channel, through its latest campaign, promotes and motivates people to follow social distancing uniquely by changing their channel identity. The original identity had an inspiring story of a boy fearlessly marching forward, mobilizing the crowd to join the movement of overcoming fear and moving ahead towards hope and progress. Capturing the collective energy of people in a rousing anthem by the celebrated AR Rahman, it formed the channel logo with all its beautiful shades.
The new version uniquely played in reverse promotes the message of social distancing. The initiative aims to calm the anxiety in this critical phase and sends out a message asking people to stay home in these trying times.
To encourage this effort, with hope and joy, Star Bharat has a special line-up of content reaching out to individuals and families all over the country with its latest campaign 'Bhula dein darr, Khush rahein Ghar Par.'
In order to bring laughter to the viewers, Star Bharat has introduced a new comic band by bringing two of the most iconic comedy shows ever seen on Indian television, Khichdi and Sarabhai V/S Sarabhai, produced by Hats Off Production along with the best chapters of its key mythological shows RadhaKrishn and Jag Janani Maa Vaishno Devi.
Commenting on the Campaign, Star Bharat Channel Spokesperson said: “Currently the pandemic outbreak has led to millions staying home and glued to their television screens and phones for entertainment. And in such times of anxiety and distress in the country, the channel introduces joy in the life of its viewers with a daily dose of entertainment & learning through engaging content on Star Bharat. We aim to provide audiences with positive content which makes this quarantine period less stressful and creates an optimistic environment showcasing comedy and mythological shows.”
Comedy shows Sarabhai V/S Sarabhai and Khichdi have both received immense amount of love from the audiences and it promises to be a treat for them this time around as well.
GECs
Samsung TV Plus launches Kings of Comedy channel
New free FAST channel brings iconic Hindi comedy shows to millions of Samsung Smart TV owners.
MUMBAI: Samsung TV Plus has just turned up the laughter volume and it’s completely free. The leading free ad-supported streaming television (FAST) service in India has launched Kings of Comedy, a premium comedy channel featuring some of the country’s most beloved primetime shows. Available exclusively on Samsung TV Plus, the channel delivers back-to-back hits including Comedy Nights with Kapil, Khatra Khatra Khatra, and Comedy Nights Bachao, with no login or subscription required.
The launch marks a milestone for free streaming in India, offering audiences a dedicated comedy destination directly from their Samsung TV home screen. It arrives as Samsung TV Plus India celebrates its 5th anniversary, during which the service has grown its monthly active users by 42 per cent and more than doubled its total viewing hours. The platform now offers over 180 free channels across 14 languages.
Samsung TV Plus India general manager and head of business development Kunal Mehta said, “Comedy is the heartbeat of Hindi entertainment, and Kings of Comedy brings together the shows Indians already love, completely free on their Samsung TV. Our focus remains the same take the content people know and make it effortless to access.”
Globally, Samsung TV Plus has surpassed 100 million monthly active users across more than 4,500 channels, solidifying its position as one of the world’s leading free streaming services.
Kings of Comedy is now available on all compatible Samsung Smart TVs. For viewers seeking non-stop laughter without any cost, this new channel delivers a royal treat proving that sometimes the best entertainment really does come with no strings (or subscriptions) attached.
