GECs
Star Bharat reimagines channel identity to underline the need for social distancing
MUMBAI: In this much-needed phase of social distancing and self-quarantining at home, Star Bharat sends a strong message of keeping a healthy distance.
The channel, through its latest campaign, promotes and motivates people to follow social distancing uniquely by changing their channel identity. The original identity had an inspiring story of a boy fearlessly marching forward, mobilizing the crowd to join the movement of overcoming fear and moving ahead towards hope and progress. Capturing the collective energy of people in a rousing anthem by the celebrated AR Rahman, it formed the channel logo with all its beautiful shades.
The new version uniquely played in reverse promotes the message of social distancing. The initiative aims to calm the anxiety in this critical phase and sends out a message asking people to stay home in these trying times.
To encourage this effort, with hope and joy, Star Bharat has a special line-up of content reaching out to individuals and families all over the country with its latest campaign 'Bhula dein darr, Khush rahein Ghar Par.'
In order to bring laughter to the viewers, Star Bharat has introduced a new comic band by bringing two of the most iconic comedy shows ever seen on Indian television, Khichdi and Sarabhai V/S Sarabhai, produced by Hats Off Production along with the best chapters of its key mythological shows RadhaKrishn and Jag Janani Maa Vaishno Devi.
Commenting on the Campaign, Star Bharat Channel Spokesperson said: “Currently the pandemic outbreak has led to millions staying home and glued to their television screens and phones for entertainment. And in such times of anxiety and distress in the country, the channel introduces joy in the life of its viewers with a daily dose of entertainment & learning through engaging content on Star Bharat. We aim to provide audiences with positive content which makes this quarantine period less stressful and creates an optimistic environment showcasing comedy and mythological shows.”
Comedy shows Sarabhai V/S Sarabhai and Khichdi have both received immense amount of love from the audiences and it promises to be a treat for them this time around as well.
GECs
Asianet Television Awards 2026 celebrates women power in Malayalam TV
“She is the Colour” theme honours icons as ceremony airs on March 14 and 15 at 7 PM.
MUMBAI: If television lights up living rooms, this year Asianet decided to let women provide the colour. The Asianet Television Awards 2026 turned the spotlight firmly on women empowerment with the theme “She is the Colour”, celebrating the strength, resilience and achievements of women who continue to shape society and the Malayalam entertainment industry.
The ceremony honoured several distinguished personalities whose journeys have left a lasting cultural imprint. Among them was legendary playback singer Vimala Varma, widely recognised as the first Malayalam playback singer. The evening also paid tribute to Padma Shri awardees Devaki Amma and Vimala Menon for their exceptional contributions in their respective fields.
Leading women from the Malayalam film industry were also recognised during the event, including actor Shweta Menon, who currently serves as president of the Association of Malayalam Movie Artists, and National Award winning actor Surabhi Lakshmi.
The awards ceremony brought together a glittering lineup of actors and industry figures, including Jayasurya, Vijay Babu, Asha Sarath, Lena, Esther Anil, Anumol, Akhila Bhargavan, Sarayu Mohan, Prajod Kalabhavan, Gayathri Suresh, Sabumon Abdusamad, Swasika, Tini Tom, Sijoy Varghese, Kailash, Veena Nandakumar, Sabareesh Varma, Ansiba Hassan and Dinesh Prabhakar. Kishan Kumar, executive vice president Malayalam at JioStar, was also present at the event.
Beyond individual recognitions, the awards celebrated excellence across Malayalam television, acknowledging artists and technicians whose work continues to drive the industry forward.
The evening also offered plenty of spectacle, with elaborate dance performances, stunt acts and comedy skits performed by popular television and film personalities, turning the ceremony into a full fledged entertainment showcase.
Viewers will get to watch the celebrations when the Asianet Television Awards 2026 air on Asianet on March 14 and 15, Saturday and Sunday, from 7 pm onwards, bringing the star studded tribute to homes across Kerala and beyond.
