GECs
Star 7827 to offer ‘unique’ Nach Baliye 2 content
MUMBAI: The much-awaited second season of Nach Baliye 2 is back along with a new line-up of real-life celebrity jodis. Star India will offer unseen content of the show through its mobile platform Star 7827.
Users will be able to access Nach Baliye wallpapers, themes and animations on www.wap.star7827.com or by sending BALIYE as an sms to 7827, informs an official release.
States Star Interactive senior VP Viren Popli, “For the first time for any TV show in India, Star Interactive has created content which has not been aired or seen on TV for exclusive consumption on the mobile phone. Mobile subscribers now demand richer forms of entertainment on their mobile phones, and the exclusive mobile content package for Nach Baliye 2 is an aim to give them just that.”
The release adds that, the special mobile content package on Nach Baliye is available on Star 7827 through SMS, voice and wap platforms. Reliance users can also access the same through Reliance Mobile World, by clicking on the “Hot n New” section.
What the consumer is offered:
1. Audio
Audiosodes on Star 7827 Voice
Nach diaries from Nach Baliye 2 are exclusive interviews and behind-the-scene action which is unseen-on-TV. Nostalgic fans of the show can also catch highlights of Nach Baliye season 1. Just dial 5057827 from your Hutch and Spice phones and 127827 from your BSNL mobiles and say ‘Nach’ .
2. Video
Fans can also download videos capturing behind the scene action of the jodis gearing up for the competition. Users can also catch glimpses of Nach Baliye 1. Sms BALIYE to 7827 or logon to Star 7827 wapsite www.wap.star7827.com.
3. Downloads Nach Baliye ringtone, wallpapers, themes & animations created for mobile phones. Sms BALIYE to 7827 or logon to Star 7827 wapsite www.wap.star7827.com.
4. Interactivity
Nach Baliye contest: fans can participate in the contest and they stand to watch an exciting invite to the shoot of Nach Baliye. SMS NB to 7827.
MUMBAI: Lights, camera… connection because this time, the game isn’t just about winning, it’s about who’s with you. Sony Pictures Networks India is gearing up to launch a new reality game show, Tum Ho Naa, expanding its unscripted slate with a format that promises both emotion and engagement.
The show will premiere soon on Sony Entertainment Television and stream on Sony LIV, with Rajeev Khandelwal stepping in as host. Known for his measured screen presence and selective choices, Khandelwal’s return to television adds a layer of familiarity and credibility to the upcoming format.
While specific details of the gameplay remain under wraps, the positioning suggests a reality format that leans as much on emotional resonance as it does on competition, an increasingly popular blend in Indian television, where audiences are gravitating towards content that offers both stakes and storytelling.
Khandelwal, reflecting on his return, noted that his choices have often been guided by instinct rather than convention, describing Tum Ho Naa as a project that feels “close to the heart”. His association also signals Sony’s continued focus on anchoring new formats with recognisable faces who bring both relatability and depth.
The launch comes at a time when broadcasters are doubling down on original non-fiction formats to drive appointment viewing, even as digital platforms expand parallel reach. By placing the show across both linear television and OTT, Sony appears to be aiming for a dual-audience strategy capturing traditional viewers while engaging digital-first consumers.
As the countdown to premiere begins, Tum Ho Naa positions itself not just as another game show, but as a reminder that sometimes, the biggest prize on screen isn’t the jackpot, it’s the journey shared along the way.
