Gaming
STAN surpasses 12 million downloads
Mumbai : STAN has reached a record download figure of over 12 Million + users. Furthermore, more than 2 million new users joined STAN in June 2024 alone, which makes it one of the key players in the gaming sector. This new user acquisition is as significant as half of Twitch’s and a quarter of Discord’s global growth in the same period.
A Sensor Tower report reveals that STAN is showing high growth rates that have exceeded all other Indian gaming platforms, indicating the platform’s increasing market leadership. The app has been occupying the place among top 5 applications in Google Play Store since November of 2023 and even topped the list in mid of June 2024. With an impressively high value of satisfaction and engagement, STAN has a 4.7-star rating.
Specifically, STAN’s platform allows gamers to interact and engage with content creators, and is fostering a community of more than 12 million gamers. The platform focuses on the creation of genuine connections between individuals with similar interests, which makes the app a global companion for gaming. Through partnerships, STAN works with over 200 games and partners, using its considerable community presence to improve the game-play.
Mr. Parth Chadha, Co-Founder of STAN, spoke regarding the achievement, “We are more than thrilled to have crossed 2 million new users in a month and achieve 12 million downloads. It’s a testament to the value we offer to our community. We are committed to offering the platform for gamers and creators, and these figures prove our commitment. We are excited about the future and our continued role in shaping the gaming landscape”
STAN has a very unique approach toward the user interactions and has features like STAN Clubs which enable micro and nano creators to easily interact with their followers. The platform aims to continuously evolve and already has more features planned for upcoming updates in regard to interactions between creators and gamers as well as monetization aspects.
STAN’s commitment to providing a dynamic and supportive environment is poised to have a significant impact on the Indian gaming sector. By providing a platform that focuses on creator empowerment, the platform is democratizing creation and distribution of content as more people will be able to enter into the gaming industry and share the benefits of it. It facilitates friendships and gaming groups, helping players find like-minded individuals, and reward them for their contributions, enhancing their experience.
Additionally, STAN supports developers with effective go-to-market strategies and user testing for game refinement, while offering brands access to a global gaming community, tools for monetizable communities, and actionable insights for strategic decisions.
Gaming
Interio by Godrej partners with FAU-G Bharat League 2.0 Finals
Furniture brand showcases ergonomic gaming chairs at major Mumbai esports event.
MUMBAI: Interio by Godrej has levelled up its game, this time by giving India’s competitive gamers a comfortable place to sit while they dominate the leaderboard. The leading furniture brand from Godrej Enterprises Group collaborated with Dot9 Games for the FAU-G Bharat League 2.0 Finals held in Mumbai. The offline tournament brought together over 100 competitive players for intense esports action.
As part of the partnership, Interio by Godrej showcased its specially designed ergonomic gaming chair, engineered to support long hours of gameplay with superior posture support, comfort, and overall wellbeing. Players got to experience the chairs first-hand during the high-intensity matches.
The event was graced by movie superstar and OG Khiladi Akshay Kumar, who felicitated the winners, adding star power and highlighting the growing mainstream appeal of esports in India.
Interio by Godrej head of marketing communications Reshu Saraf said the collaboration was driven by the evolving needs of India’s gaming community. “Players are investing significant time and skill into their setups. We wanted to show how thoughtful furniture design can enhance the overall gaming experience without compromising on comfort,” she noted.
Dot9 Games co-founder & CEO Deepak Ail added that comfort and physical wellbeing are becoming essential for sustained performance in competitive gaming. “Interio by Godrej’s gaming chairs added real value to the experience at the finals,” he said.
Beyond the event, Interio extended exclusive discounts on the gaming chairs to FAU-G players across its database to improve accessibility for the community.
This partnership reflects Interio by Godrej’s strategy to design products that respond to modern lifestyle shifts while strengthening its presence in India’s fast-growing esports ecosystem.
When gamers spend hours locked in battle, the right chair can mean the difference between victory and back pain. Interio by Godrej has clearly understood the assignment and delivered a comfortable win for players and the brand alike.
