GECs
Stakeholders have until next week for TRAI consultation paper
MUMBAI: It was early this month that the Telecom Regulatory Authority of India (TRAI) sent out a consultation paper which if implemented will reduce the aggregators’ importance in a digitised cable TV environment. The stakeholders: broadcasters, aggregators and MSOs, who had been asked to file their responses today, have now been granted an extension till 3 September.
Confirming the extension, IBF secretary general Shailesh Shah says, “All our members thought that there should be a foolproof plan before going any forward. So we suggested TRAI to extend the date to have thoughtful and insightful responses.”
The aggregators who are still working on the responses will be sending out the response first through an email. Subsequently, an Open House Discussion (OHD) on the issues dealt with in the consultation paper, will be held at Delhi on12 September. The date, time and venue for the same will be intimated separately.
The aggregators have welcomed the extension. “We had more or less completed the responses, but the extension will only give us more time to prepare ourselves better,” says The One Alliance president Rajesh Kaul.
The consultation paper issued on 6 August attempts to regulate the distribution of television channels from broadcaster to platform operators and discipline the distributors (aggregators). The paper involves amendments to the Tariff and Interconnection orders, and Register of Interconnect Regulations.
The essence of the paper was to clip the immense clout that the four main aggregators MediaPro Enterprises (distributes 75 channels), IndiaCast UTV Media Distribution (distributes 35 channels), Sun Distribution Services and MSM Discovery (distributing 30 channels each) have on the TV ecosystem in India.
The aggregators who feel that the regulator has been mislead by the MSOs have got one more week to present their case better. Though, IBF stresses on 3 September deadline being the final date with no further extensions, we wonder if this common norm will see another extension.
MUMBAI: Lights, camera… connection because this time, the game isn’t just about winning, it’s about who’s with you. Sony Pictures Networks India is gearing up to launch a new reality game show, Tum Ho Naa, expanding its unscripted slate with a format that promises both emotion and engagement.
The show will premiere soon on Sony Entertainment Television and stream on Sony LIV, with Rajeev Khandelwal stepping in as host. Known for his measured screen presence and selective choices, Khandelwal’s return to television adds a layer of familiarity and credibility to the upcoming format.
While specific details of the gameplay remain under wraps, the positioning suggests a reality format that leans as much on emotional resonance as it does on competition, an increasingly popular blend in Indian television, where audiences are gravitating towards content that offers both stakes and storytelling.
Khandelwal, reflecting on his return, noted that his choices have often been guided by instinct rather than convention, describing Tum Ho Naa as a project that feels “close to the heart”. His association also signals Sony’s continued focus on anchoring new formats with recognisable faces who bring both relatability and depth.
The launch comes at a time when broadcasters are doubling down on original non-fiction formats to drive appointment viewing, even as digital platforms expand parallel reach. By placing the show across both linear television and OTT, Sony appears to be aiming for a dual-audience strategy capturing traditional viewers while engaging digital-first consumers.
As the countdown to premiere begins, Tum Ho Naa positions itself not just as another game show, but as a reminder that sometimes, the biggest prize on screen isn’t the jackpot, it’s the journey shared along the way.
