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Stage set for a court battle on DAS in Bengaluru
MUMBAI: A battle royale is set to take place in the Karnataka High Court tomorrow. On the one hand are national and Karnataka‘s multi system operators (MSOs). And on the other side is the Karnataka Cable TV Operators Association (KCTVOA). The former are are all set to challenge the petition filed by the latter seeking extension of DAS (digital addressable system) in Bengaluru.
Putting up a united front, the MSOs led by Hathway Cable & Datacom, InCable, Den Networks, Siti Cable and Atria Convergence Technologies will request the High Court to dismiss the writ petition filed by the KCTVOA.
The MSOs have been made respondents to the petition filed by KCTVOA president V S Patrick Raju. The MSOs are expected to file their responses when the case comes up for hearing before the court tomorrow.
Hathway Cable & Datacom MD and CEO Jagdish Kumar asserted that the MSOs will request the HC to strike down the KCTVOA‘s writ petition seeking extension of digitisation deadline.
Kumar feels that there is no need for a stay on DAS in Bangalore as almost 75 per cent of the television households have already been seeded with STBs. The MSOs, he said, are equipped to seed STBs in the remaining 25 per cent homes.
The Karnataka HC had had on 31 March extended DAS in Bengaluru till 5 April on a petition filed by Raju. The KCTVOA had requested the HC to postpone digitisation in Karnataka‘s capital city as there was no clarity on the set top boxes (STBs).
Raju says that he had filed a RTI request with the nodal officer in Bengaluru 10 days ago, seeking information on the extent of set top box seeding in the city, but he had not got a response as yet. He says that the entire digitisation process will result in cable TV operators becoming a bill collector and the revenue share of 65:35 in favour of the MSO is not acceptable at all. “We have invested so much in our cable TV networks and by collecting Rs 1,400 for a set top box, the MSO will get our subscriber who is asking us for bills for the set top box, for warranty for mobility to other areas of the city,” he says. “Also the MSOs have not given us a rate card for the channels that they want us to carry.”
The sunset date for phase II of digitisation covering 38 cities was 31 March however the Information & Broadcasting ministry on 2 April allowed a 15 day grace period to the industry to allow smooth transition from analogue to digital cable.
The HC is also expected to hear tomorrow a petition filed by Mysore Cable TV Operators Association seeking extension in Mysore due to shortage of STBs.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
