Music and Youth
SS Music schedules 2005 events calendar; ropes in HLL
MUMBAI: The Chennai-based South Indian music channel SS Music will unveil its 2005 calendar year for events with VJ Factor in September. The channel will commence the second edition of the Voice Hunt contest in November.
SS Music has also associated with Hindustan Lever Limited (HLL) as telecast partner of the Go-cart race, which the FMCG major is organising in Tamil Nadu next month.
The first round of the VJ hunt event VJ Factor will be held in six major Southern towns: Chennai, Coimbatore, Bangalore, Hyderabad, Vizag, Thiruvananthapuram and Kochi. Three contestants from each region will be selected for the final showdown which will be held in Chennai. SS Music is spending approximately Rs 6.5 million on the event.
“The VJ Factor event will be completed in a span of 40 days. Out of the 21 contestants, we will select six winners. Three of the existing SS Music VJs will be replaced with the top three winners,” SS Music president B D Ramesh Babu told indiantelevision.com.
In another important development for the channel this year, HLL has come on board as advertiser for the first time, according to Babu. The company is planning major promotional initiatives for its toiletry brand Rexona in Chennai and is organising a Go-cart race in seven Tamil Nadu towns in September as part of the promotions.
“HLL wanted to associate with us for an on-ground event set in Tamil Nadu as it is intensifying its efforts to promote its Rexona brand in the state,” says Babu.
At the conclusion of VJ Factor, SS Music will kick off its popular event the SS Music Voice Hunt in November this year. “Our 2004 edition of the talent hunt had been a great success. The winners have released their video album apart from featuring in a Malayalam movie,” says Babu.
Music and Youth
TLC launches ‘World On My Plate’ with Shipra Khanna
New travel-food series premieres 29 March at 7:00 PM.
MUMBAI: Shipra Khanna just packed her bags and her flavours because when a celebrated chef takes you on a global plate tour, even the couch starts feeling like first-class. Warner Bros. Discovery India has announced the launch of World On My Plate with Shipra Khanna, a new travel and food series set to premiere on TLC on 29 March at 7:00 PM. Hosted and curated by the popular chef and television personality, the show blends food, travel and culture through an intimate and immersive lens.
Across three visually rich episodes, Shipra journeys to global destinations to explore not just what people eat, but why they eat it, uncovering the stories, traditions and human connections behind every dish. The series opens in London, weaving its iconic landmarks with diverse culinary scenes, before moving to Spain’s vineyards, olive orchards and coastal kitchens.
Warner Bros. Discovery head of advertising revenues for South Asia Tanaz Mehta said: “At TLC, our focus has always been on bringing authentic stories that reflect how people live and connect. World On My Plate builds on this by using food as a lens to explore shared traditions across geographies. We’re excited to collaborate with Chef Shipra Khanna, whose perspective brings both depth and relatability to these narratives.”
Shipra Khanna added, “Food has always been my way of connecting with people and understanding cultures. With World On My Plate, I’ve had the opportunity to step into new worlds, learn from incredible individuals, and share stories that go far beyond the plate. This show is very special to me.”
The series promises strong visual storytelling, meaningful interactions and a fresh perspective on global cuisine celebrating flavours alongside the emotions and traditions that shape them.
In a world where travel shows often feel like distant postcards, Shipra Khanna is serving up something far more personal: a passport to cultures through their kitchens, proving that the best way to understand a place is still through the plate. Tune in to World On My Plate with Shipra Khanna starting 29 March at 7:00 PM on TLC.
