Music and Youth
SS Music schedules 2005 events calendar; ropes in HLL
MUMBAI: The Chennai-based South Indian music channel SS Music will unveil its 2005 calendar year for events with VJ Factor in September. The channel will commence the second edition of the Voice Hunt contest in November.
SS Music has also associated with Hindustan Lever Limited (HLL) as telecast partner of the Go-cart race, which the FMCG major is organising in Tamil Nadu next month.
The first round of the VJ hunt event VJ Factor will be held in six major Southern towns: Chennai, Coimbatore, Bangalore, Hyderabad, Vizag, Thiruvananthapuram and Kochi. Three contestants from each region will be selected for the final showdown which will be held in Chennai. SS Music is spending approximately Rs 6.5 million on the event.
“The VJ Factor event will be completed in a span of 40 days. Out of the 21 contestants, we will select six winners. Three of the existing SS Music VJs will be replaced with the top three winners,” SS Music president B D Ramesh Babu told indiantelevision.com.
In another important development for the channel this year, HLL has come on board as advertiser for the first time, according to Babu. The company is planning major promotional initiatives for its toiletry brand Rexona in Chennai and is organising a Go-cart race in seven Tamil Nadu towns in September as part of the promotions.
“HLL wanted to associate with us for an on-ground event set in Tamil Nadu as it is intensifying its efforts to promote its Rexona brand in the state,” says Babu.
At the conclusion of VJ Factor, SS Music will kick off its popular event the SS Music Voice Hunt in November this year. “Our 2004 edition of the talent hunt had been a great success. The winners have released their video album apart from featuring in a Malayalam movie,” says Babu.
MUMBAI: Mumbai is about to witness something it has never seen before. The Global Youth Festival arrives on 6-7 December at Jio World Garden with 15,000 attendees and 60-plus experiences sprawled across six sprawling arenas. On its sixth edition, this is no ordinary jamboree—it is a carefully orchestrated collision of wellness, adventure, arts, music, yoga and social change.
Chief Minister of Maharashtra Devendra Fadnavis will throw open the proceedings with a landmark ceremony, signalling the state’s backing for a movement that has already mobilised youth across 20-plus countries and 170-plus cities. The sheer scale is staggering: 500-plus volunteers powering the machine, 600,000-plus volunteer hours logged across previous editions, and millions of lives touched annually.
The speaker roster is formidable. Diipa Büller-Khosla and Dipali Goenka, chief executive of Welspun India, will share the stage with Malaika Arora in conversations spanning leadership, creativity and culture. Union Minister for Sports and Youth Affairs Mansukhbhai Mandaviya will also attend, reinforcing GYF’s reach into the corridors of power.
But this is not mere talk. The Solaris Mainstage promises concerts from renowned Indian artists. Innerverse delivers a 360-degree LED spectacle of art, technology and sound. The Love and Care Arena houses hands-on projects spanning women’s empowerment, child education, rural upliftment and animal welfare. India’s largest outdoor sound-healing experience awaits. An inflatable obstacle course, neon drifter karts and open-sky bouldering cater to thrill-seekers.
Some have branded GYF the “Coachella of Consciousness.” Others call it “India’s Largest Sober Festival.” Spiritual visionary Pujya Gurudevshri Rakeshji, who inspired the festival, will deliver the Wisdom Masterclass. Every rupee goes to charity.
After Mumbai comes Kolkata on 14 December. New York looms next year. For one weekend in December, Mumbai becomes the epicentre of youth-driven change—and nothing will be quite the same after.
Tickets available on BookMyShow. Visit youthfestival.srmd.org or follow @globalyouthfestival on Instagram.
