Music and Youth
SS Music joins Pehla ‘Navratna’ bouquet
MUMBAI: Pehla, Arab Digital Distribution’s (ADD) pay television platform targeting viewers from the Indian subcontinent, has announced the entry of music channel Southern Spice Music in its Navratna bouquet.
Pehla plans to assemble together the bouquet with nine South Indian channels for a specific target audience in the Middle East region.
Southern Spice Music targets music lovers in all the four south Indian languages which are Tamil, Telugu, Kannada and Malayalam.
Commenting on the launch Arab Digital Distribution executive vice-president Network Development & Marketing Vinod D’Mello said, “Pehla continues to live up to its commitment of continuously enhancing viewers feedback and satisfaction by adding new channels and showcasing exclusive regional programs for the various Asian communities in the region. With SS Music on the platform we move closer to our goal of providing Asian entertainment in the region and transport them emotionally back home.”
SS Music MD Usman Fayaz said, “SS Music has gained immense popularity in South India as it addresses the need of the youth in all the four South Indian languages- Tamil, Telugu, Kannada and Malayalam in the Asian subcontinent. We are proud of our association with Pehla, this tie-up will give us an opportunity to cater to the large South Indian and Sri Lankan community across the Middle East.”
MUMBAI: Mumbai is about to witness something it has never seen before. The Global Youth Festival arrives on 6-7 December at Jio World Garden with 15,000 attendees and 60-plus experiences sprawled across six sprawling arenas. On its sixth edition, this is no ordinary jamboree—it is a carefully orchestrated collision of wellness, adventure, arts, music, yoga and social change.
Chief Minister of Maharashtra Devendra Fadnavis will throw open the proceedings with a landmark ceremony, signalling the state’s backing for a movement that has already mobilised youth across 20-plus countries and 170-plus cities. The sheer scale is staggering: 500-plus volunteers powering the machine, 600,000-plus volunteer hours logged across previous editions, and millions of lives touched annually.
The speaker roster is formidable. Diipa Büller-Khosla and Dipali Goenka, chief executive of Welspun India, will share the stage with Malaika Arora in conversations spanning leadership, creativity and culture. Union Minister for Sports and Youth Affairs Mansukhbhai Mandaviya will also attend, reinforcing GYF’s reach into the corridors of power.
But this is not mere talk. The Solaris Mainstage promises concerts from renowned Indian artists. Innerverse delivers a 360-degree LED spectacle of art, technology and sound. The Love and Care Arena houses hands-on projects spanning women’s empowerment, child education, rural upliftment and animal welfare. India’s largest outdoor sound-healing experience awaits. An inflatable obstacle course, neon drifter karts and open-sky bouldering cater to thrill-seekers.
Some have branded GYF the “Coachella of Consciousness.” Others call it “India’s Largest Sober Festival.” Spiritual visionary Pujya Gurudevshri Rakeshji, who inspired the festival, will deliver the Wisdom Masterclass. Every rupee goes to charity.
After Mumbai comes Kolkata on 14 December. New York looms next year. For one weekend in December, Mumbai becomes the epicentre of youth-driven change—and nothing will be quite the same after.
Tickets available on BookMyShow. Visit youthfestival.srmd.org or follow @globalyouthfestival on Instagram.
