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Spuul to premier Shree online on day of theatrical release
MUMBAI: Online movie and television show streaming service Spuul is bringing to its users the chance to catch Hussain Kuwajerwala‘s Bollywood debut with Shree‘s premier on 26 April.
Users world over would have the privilege to catch Shree on their laptops, desktops and mobile devices the same day for rates starting at $2.99 for 72 hours or $4.99 as a part of a monthly premium subscription plan with unlimited views; whereas movie goers in India will be able to view Shree on Spuul only after 5 June.
Spuul co-founder S Mohan said, “Today‘s mutli-screen generation want their entertainment wherever they are and whenever they are in the mood. In this landscape, in today‘s rapidly evolving digital landscape, Spuul is well placed to meet the growing demands of movie watchers online and we are delighted to make top-quality movies easily accessible via Spuul on the web and on mobile.”
Shree is a psychological thriller produced by Ciemme Entertainment and distributed worldwide to digital platforms by GoQuest Media Ventures. It stars Kuwajerwala (Kumkum, Indian Idol) in the title role and tells the story a common man who trades 12 hours of his life in a science experiment to earn quick money and gets entangled in a series of murders.
Producer Vikram M Shah said, “The whole concept of having the same day and date releases online for Shree is to make sure audiences worldwide can get to consume the content in the format that fits those best at the time, especially for international audiences who have limited access movies other than big banner films. Movie makers need to understand how to better reach out to an audience through versatile platforms like Spuul.”
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
