iWorld
Spuul expands Punjabi content library
MUMBAI: Video-on-demand platform Spuul has expanded its Punjabi content library with a collection of over 100 movies. It has added movies from leading Punjabi content producers and distributors such as Lokdhun, Unisys, Daddy Mohan Records, Speed Records, Kumar Films, Yellow Music, etc.
As one of its firsts, the platform will be showcasing the exclusive premiere of Atishbaazi Ishq starring Mahie Gill and Roshan Prince within a week of its theatrical release early next month.
“We enjoy the patronage of a large number of Punjabi users across the globe. Adding Punjabi language content to our already vast Hindi catalogue is a natural progression. Considering the huge improvement in the quality of Punjabi films being produced today, they are appealling to a much wider audience. We are excited to provide to our 18 million viewers across India, Pakistan, Canada, Australia & NZ, UK, US and Middle East with better, newer and fresher Punjabi content,” said Spuul India CEO Rajiv Vaidya.
It also exclusively showcased Jimmy Shergill’s Vaisakhi List for the first 2 months of its digital release.
The other popular & highest grossing titles in the Spuul catalogue are Jatt & Juliet 1&2, animated blockbuster Chaar Sahibzaade.
iWorld
Subedaar puts Indian original cinema on the global map with record-breaking Prime Video debut
MUMBAI: Prime Video has a runaway hit on its hands. Subedaar, the gritty action drama starring Anil Kapoor, has stormed to become the most-watched Indian original movie on the platform in its opening weekend, cracking the Top 10 across 31 countries and landing in 91 per cent of India’s pin codes within days of its March 5 premiere.
The film, a visceral, emotionally-charged story of a retired soldier, Subedaar Arjun Maurya, wrestling with civilian life amid crime and corruption, has struck a nerve. Directed by Suresh Triveni and co-starring Radhikka Madan, Mona Singh, Saurabh Shukla, Aditya Rawal, Faisal Malik, and Khushboo Sundar, the film is already being hailed as a showcase for what Indian original storytelling can achieve on the world stage.
“Subedaar’s success is a reflection of the growing scale and global resonance of Indian storytelling,” said Nikhil Madhok, director and head of originals at Prime Video India. “The film’s emotional narrative, its rooted portrayal of a soldier confronting his toughest battles beyond the battlefield, has struck a chord. Anil Kapoor delivers an acting masterclass, while Suresh Triveni’s solid direction and great performances from the ensemble cast have resulted in love and appreciation from customers across the world.”
Kapoor, 62, has been here before, but rarely at this altitude. Written by Triveni and Prajwal Chandrashekar, with dialogues by Triveni, Saurabh Dwivedi, and Chandrashekar, the film is a production by Opening Image Films in association with Anil Kapoor Film & Communication Network (AKFCN), produced by Vikram Malhotra, Kapoor, and Triveni.
Subedaar streams exclusively on Prime Video in Hindi, Tamil, and Telugu across India, and in over 240 countries and territories worldwide.
For Prime Video, the numbers tell the real story: one weekend, one film, a global footprint, and a very loud signal that Indian original cinema is no longer just travelling well. It’s arriving.
