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SPT Asia signs deal with pay-TV platform in Philippines
MUMBAI: Sony Pictures Television (SPT) Networks, Asia has signed an agreement with Sky Cable Corporation to expand carriage of AXN and beTV to the Destiny Cable pay-TV platform in the Philippines.
Both channels are located on Destiny Cable‘s basic tier of channels, which are available to its widest base of subscribers. Destiny Cable customers can now enjoy AXN and beTV on channels 61 and 62 respectively.
"The Philippines is a key market where we continue to invest and hope to entertain even greater audiences by expanding AXN and beTV‘s reach to the country‘s second most subscribed to pay-TV platform, Destiny Cable. Our expanded partnership with Sky Cable Corporation provides even more viewers with access to our high-quality programming," said SPT Networks, Asia EVP and GM Ricky Ow.
With the launch of AXN and beTV on Destiny Cable, SPT Networks, Asia claims that all its channels are now available on every pay-TV platform in Metro Manila and on all major systems in the country.
"We are excited about this new agreement with SPT Networks, one of the producers of top-quality shows in the world. Our relationship with them has truly grown even further through the years. Our growing client base in the Philippines will surely be elated as well since they would be the beneficiaries of these exciting entertainment packages. Subscribers are assured of up-to-date viewing of popular shows that are currently being aired in the United States," said Destiny Cable GM Jon Arayata.
Delivering first run, exclusive top-rated drama series, blockbuster movies, adventure and competitive reality programs from around the world, as well as localized original productions, AXN remains the No.1 rated English GE channel in the Philippines .
beTV is Asia‘s new entertainment hangout for the best of TV. With first and exclusive, award-winning new and returning hit drama, comedy, mystery and lifestyle shows, beTV is a broad GE channel which is female skewing, with a core audience of 18-34 years old.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
