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Spotify plans free mobile version of its service
MUMBAI: Spotify AB is planning a free, ad-supported version of its streaming-music service on mobile devices, according to reports doing rounds, after previously making mobile users pay a monthly fee.
The Sweden-based music company has reached licensing deals with all three of the global music companies to use its recordings on the new service. Until now, a free version of Spotify was available only on desktop and laptop computers.
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Spotify, which has six million paying subscribers and 20 million active users world-wide, has negotiated with three major record companies – Sony Corp.’s Sony Music Entertainment, Vivendi SA’s Universal Music Group and Access Industries’ Warner Music Group – over the rates it will pay them to play songs on the free mobile service, and over how much direct control users have over what they listen to, reports claimed.
The new ad-supported offering will allow nonpaying mobile users to play a limited number of songs on demand, but will mostly serve up music based on the user’s input, much like custom radio services such as Pandora Media.
Spotify launched its own custom radio feature last year. Spotify’s premium service, which costs $10 a month, delivers unlimited, on-demand music from its 20 million-song catalog on any device. Until now, free users have been able to play music on demand, with ads, on their computers – but they can’t use the service from their mobile phones or tablets, unless they enter their credit-card information to sign up for the 30-day premium-service trial.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
