iWorld
Spotify plans free mobile version of its service
MUMBAI: Spotify AB is planning a free, ad-supported version of its streaming-music service on mobile devices, according to reports doing rounds, after previously making mobile users pay a monthly fee.
The Sweden-based music company has reached licensing deals with all three of the global music companies to use its recordings on the new service. Until now, a free version of Spotify was available only on desktop and laptop computers.
Spotify, which has six million paying subscribers and 20 million active users world-wide, has negotiated with three major record companies – Sony Corp.’s Sony Music Entertainment, Vivendi SA’s Universal Music Group and Access Industries’ Warner Music Group – over the rates it will pay them to play songs on the free mobile service, and over how much direct control users have over what they listen to, reports claimed.
The new ad-supported offering will allow nonpaying mobile users to play a limited number of songs on demand, but will mostly serve up music based on the user’s input, much like custom radio services such as Pandora Media.
Spotify launched its own custom radio feature last year. Spotify’s premium service, which costs $10 a month, delivers unlimited, on-demand music from its 20 million-song catalog on any device. Until now, free users have been able to play music on demand, with ads, on their computers – but they can’t use the service from their mobile phones or tablets, unless they enter their credit-card information to sign up for the 30-day premium-service trial.
iWorld
Veto onboards B4U Network channels to boost its entertainment offering
Partnership adds films, music and regional fare as platform sharpens its large-screen pitch
NEW DELHI: Veto is stacking its content deck. The family-first CTV-focused OTT platform has onboarded B4U Network, plugging in a slate of Bollywood, music and regional programming to widen its appeal in India’s living rooms.
The tie-up brings B4U Movies, B4U Music, B4U Kadak and Bhojpuri+ onto Veto, offering a broader mix of films, songs and vernacular content aimed at diverse audience cohorts. The move is designed to deepen engagement and nudge growth as competition in connected TV heats up.
Ritu Dhawan, managing director, Veto, framed the partnership as a scale play. “At Veto, our vision is to redefine large-screen entertainment for Indian households by creating a trusted, free, and unified viewing experience. Partnering with B4U Network strengthens our ability to offer deeply engaging and regionally relevant content, helping us connect more with audiences across India,” Dhawan said. “As we grow, our focus remains on delivering relevant, high-quality entertainment that families can enjoy together.”
The integration is expected to expand Veto’s audience base while improving content discovery and depth. The platform positions itself as a no-login, large-screen-first service, bundling live TV, news, sports, movies, music, podcasts and on-demand programming into a single interface tailored for connected TVs.
As streaming fragments and screens multiply, Veto is betting on aggregation and simplicity. More content, fewer clicks, broader reach—the pitch is clear, and the living room is the battleground.
