News Broadcasting
Spice Telecom in expansion mode, launches Kannada Wap portal
BANGALORE: Spice Telecom (Spice) has launched its Kannada Wap portal Kannada Kasturi.com. Times Internet (TIL) supplies content to the portal.
On offer is a collection of polytones, pruetones, singtones, MP3 Tones, videos, animations, wallpapers, videotones and theme downloads in Kannada. Value added services including WAP. IVR, SMS, USSD and MyTunes (CRBT) will also be offered on KK.
Spice CEO Navin Kaul is optimistic about doubling the existing subscriber base of 500,000 in Karnataka in the next 10 months. Spice is present in two circles – Punjab and Karnataka – with an overall subscriber base of 2 million, states an official release. Kaul also revealed Spice’ Karnataka plan to increase the presence from the current 80 towns and cities to another 150.
On a national scale, Spice proposes to bid for all the circles. Spice has now moved ahead of Tata Indicom in Karnataka, up from the last place to number five with the addition of around 150,000 subscribers over the last 5 to 6 months, claimed Kaul during a discussion with this reporter on the sidelines of the press conference.
TIL Mobile Entertainment business head Neeraj Sharma claims that TIL owns rights to over 50000 picture (wall papers) and sound titles from India and around 10000 from across the world, a major portion of which is English. Times of India Director Sanjiv Sethi claims that TIL owns rights to a major portion – almost one third of the almost 2000-3000 titles of Kannada content.
Plans are afoot to create awareness of KK. Spice Karnataka spends around Rs 180-200 million towards its media campaign. National TV ads have been a recent addition in the Spice campaign. A few moths ago spice roped in Bollywood diva Priyanka Chopra as its brand ambassador. JWT looks after the creative business.
News Broadcasting
Network18 channels lead YouTube news viewership in March 2026
CNN-News18, News18 India and CNBC channels top categories with record views
MUMBAI: When the world hit refresh on breaking news, Network18’s channels were already streaming ahead. As geopolitical tensions and war-driven headlines fuelled a surge in global news consumption, the network’s digital playbook delivered big clocking record Youtube viewership across English, Hindi and business news categories in March 2026.
At the forefront was CNN-News18, which emerged as the clear leader in the English news segment with 130 million live and video-on-demand views. The channel edged past competitors such as Times of India (126.5 million), Times Now (101.1 million), India Today (88.2 million) and NDTV (77.5 million), according to Databeings data for March.
In the Hindi news arena, News18 India delivered a commanding performance, racking up a staggering 3,297 million views on YouTube. The channel comfortably outpaced NDTV India, which recorded 3,119 million views, underlining its deep reach and consistent engagement with mass audiences, as per Playboard data.
The network’s dominance wasn’t confined to general news. In the Hindi business segment, CNBC Awaaz topped the charts with 92 million views, narrowly ahead of Zee Business (90 million) and well ahead of ET Now Swadesh (57 million). Meanwhile, its English counterpart CNBC-TV18 posted a strong 58 million views, reinforcing the network’s cross-category strength.
The spike in viewership reflects a broader shift in audience behaviour, with viewers increasingly turning to digital platforms particularly Youtube for real-time updates and in-depth coverage during high-intensity news cycles. For Network18, the numbers signal more than just scale; they underline the effectiveness of a multi-platform strategy that blends speed, credibility and continuous coverage.
In a month where the news never paused, it seems viewers chose to stay tuned where the stream never stopped.
