News Broadcasting
Spending on online content to sky rocket: IDC research
MUMBAI: Did someone say dotcoms are dead? A recent survey by tech researcher IDC reveals that that spending for online content worldwide will total over $ 50 billion in 2002.
The IDC report has another interesting projection – that by 2006 worldwide spending for online content will rise by over $108 billion.
The research findings confirm that the market for online content is being driven by businesses and consumers that are increasingly willing to pay for reliable sources of timely, accurate and complete information. It is also believed that as the market matures, buying patterns, purchasing behavior and the means of delivery, will continue to evolve.
Another research finding by Jupiter, a division of Jupitermedia Corp, reveals that online advertising supplemented by classified ads and increased spending by the traditional advertisers,will make a quantum leap from $ 5.6 billion this year to $ 6.2 billion in 2003.
An excellent example of this is the popular online search engine Google, which apart from delivering information has helped clients sell obscure products like bird diapers and leashes to name just a few. The study further states that some industries are better positioned to take advantage of the Internet, especially in the case of those products where the customer needs to do some research before making a purchase.
“The Internet will transform advertising because of its tracking ability, not its beauty,” Google Inc chief executive Eric Scmidt is quoted as saying in a report on net ads by The Wall Street Journal Online.
Google, which began running text advertisements earlier this year, doesn’t run banner ads or multimedia spots anymore. Commenting on Google’s strategy, the report gives an example of a user, say one looking for information on baseball gets links to Major League Baseball and the Hall of Fame, as well as a text ad hawking Barry Bonds baseball cards, thus enabling the website to translate to advertisers.
The research further reveals that the percentage of US households with online access is expected to grow to about 78 per cent by 2007 from the current 67 per cent, thus putting it at par with the number of homes with cable or satellite TV. This clearly indicates the tremendous scope for an ever increasing demand for online advertising.
News Broadcasting
Rising Bharat Summit 2026 spotlights India’s global ascent
PM Modi keynotes two-day event with ministers, diplomats and icons in New Delhi.
MUMBAI: India didn’t just host a summit, it threw a coming-out party for a nation ready to own the global stage. The News18 Rising Bharat Summit 2026, held on 27–28 February in New Delhi, emerged as a high-octane platform for ideas, vision and strategic dialogue, uniting national leadership, global policymakers, industry titans, defence strategists and cultural icons under the theme “Strength Within”.
Prime minister Narendra Modi set the tone with a keynote that framed India’s resurgence as a reclaiming of lost potential built over generations. “In previous industrial revolutions, India and the Global South were merely followers,” he said. “But in the era of Artificial Intelligence, India is a partner in decisions and shaping them.” He highlighted the country’s thriving AI startup ecosystem and the recent AI Impact Summit attended by over 100 nations.
Union minister Piyush Goyal (Commerce & Industry) stressed India’s readiness to scale exports and deepen manufacturing, while Ashwini Vaishnaw (Railways, I&B, Electronics & IT) positioned technology and infrastructure as twin engines of growth, especially in AI and digital trust. Jyotiraditya Scindia (Communications & North East Development) revealed India’s ambition to lead in 6G through the Bharat 6G Alliance and partnerships with over 30 countries.
Global voices added depth: former Singapore Foreign Minister George Yeo called India’s development “self-sustaining” and strategically vital; ex-UK Chief of Defence Staff General Sir Nick Carter asserted India deserves a seat at the great powers’ table; and former US Commerce Secretary Carlos M. Gutierrez joined ambassadors from Norway, Germany and Sweden in discussions on geopolitical realignment, sustainability and defence preparedness.
Other speakers included veteran investor Ramesh Damani, World Gold Council CEO David Tait, Vianai Systems founder Dr Vishal Sikka, DeepTech Bharat Foundation co-founder Shashi Shekhar Vempati, defence experts Rajesh Kumar Singh, Sunil Ambekar, Patrick McGee, Tom Cooper and Adrian Fontanellaz, plus cultural and sporting icons Kangana Ranaut, Saina Nehwal, PR Sreejesh, Mohammed Shami, Yuzvendra Chahal, Mithali Raj, Anil Kapoor and Yami Gautam.
The summit was supported by Jio Financial Services (Presenting Partner), Phonepe and DS Group (Co-Presenting Partners), Pernod Ricard India and Kia Seltos (Powered By & Driven By), state governments of Uttar Pradesh, Chhattisgarh and Uttarakhand (State Partners), and associate partners including NSE, M3M Foundation and Reliance Industries.
Broadcast live across News18 Network, CNBC-TV18 and CNBC Awaaz, the event reinforced India’s image as a confident democracy and emerging global power proving that when strength comes from within, the world can’t help but watch.
