News Broadcasting
Spending on online content to sky rocket: IDC research
MUMBAI: Did someone say dotcoms are dead? A recent survey by tech researcher IDC reveals that that spending for online content worldwide will total over $ 50 billion in 2002.
The IDC report has another interesting projection – that by 2006 worldwide spending for online content will rise by over $108 billion.
The research findings confirm that the market for online content is being driven by businesses and consumers that are increasingly willing to pay for reliable sources of timely, accurate and complete information. It is also believed that as the market matures, buying patterns, purchasing behavior and the means of delivery, will continue to evolve.
Another research finding by Jupiter, a division of Jupitermedia Corp, reveals that online advertising supplemented by classified ads and increased spending by the traditional advertisers,will make a quantum leap from $ 5.6 billion this year to $ 6.2 billion in 2003.
An excellent example of this is the popular online search engine Google, which apart from delivering information has helped clients sell obscure products like bird diapers and leashes to name just a few. The study further states that some industries are better positioned to take advantage of the Internet, especially in the case of those products where the customer needs to do some research before making a purchase.
“The Internet will transform advertising because of its tracking ability, not its beauty,” Google Inc chief executive Eric Scmidt is quoted as saying in a report on net ads by The Wall Street Journal Online.
Google, which began running text advertisements earlier this year, doesn’t run banner ads or multimedia spots anymore. Commenting on Google’s strategy, the report gives an example of a user, say one looking for information on baseball gets links to Major League Baseball and the Hall of Fame, as well as a text ad hawking Barry Bonds baseball cards, thus enabling the website to translate to advertisers.
The research further reveals that the percentage of US households with online access is expected to grow to about 78 per cent by 2007 from the current 67 per cent, thus putting it at par with the number of homes with cable or satellite TV. This clearly indicates the tremendous scope for an ever increasing demand for online advertising.
News Broadcasting
CNBC India unveils new logo, rolls out refreshed identity across network
Debuted at IBLA, the redesign signals a sharper, digital-first future
MUMBAI: CNBC has unveiled a refreshed brand identity across its India network, introducing a new logo and visual system that reflects a more modern, digital-first direction.
The rebrand was officially revealed at the India Business Leader Awards held in Mumbai on March 14, marking the first public showcase of the updated design at one of the network’s most prominent platforms.
The overhaul is among the most visible brand updates for CNBC in recent years, aimed at aligning its look and feel with evolving audience habits and a growing multi-platform presence.
At the centre of the refresh is a redesigned logo that moves away from the network’s long-standing multi-coloured peacock motif, opting instead for a cleaner and more minimalist aesthetic. A key visual cue is a blue upward-pointing arrow embedded within the letter ‘N’, symbolising forward momentum, growth and a focus on the future.
The new identity is being rolled out across the entire CNBC cluster in India, including CNBC-TV18, CNBC-TV18 Prime, CNBCTV18.com, CNBC Awaaz and CNBC Bajar. The move brings a more cohesive and contemporary design language across television and digital platforms alike.
The rollout began on March 30, with the network aiming to create a unified viewer experience regardless of how audiences access its content, be it on broadcast, online or connected devices.
With this refresh, CNBC is signalling its next phase of growth in India, blending legacy credibility with a sharper, forward-looking identity designed for an increasingly digital news ecosystem.
