Applications
Spectranet video delivery optimised through Qwilt
NEW DELHI: Broadband Internet Service Provider Spectranet has chosen content delivery and open caching solutions provider Qwilt’s award-winning open caching solution to optimise over-the-top (OTT) video delivery and improve Quality of Experience (QoE) for its subscribers.
By deploying Qwilt’s Open Cache solution, Spectranet is able to scale its network in response to the dramatic growth of streaming video and its subscriber base across India.
Spectranet CEO and MD Udit Mehrotra said, “As India’s first and only end-to-end fibre broadband and Internet Services Provider, we have over a decade of experience as pioneers in service innovation including our 100 Mbps, truly unlimited, symmetric residential Internet service which we provide to our customers. We chose Qwilt over legacy cache solutions because we wanted a next generation solution that would support our goal to build a smarter, more efficient and higher quality network. The results are excellent, especially for Adaptive Bit Rate (ABR) caching which Qwilt handles better than anyone we know. By implementing Qwilt’s open caching solution, we have created a more intelligent network to manage streaming video — the business outcomes for Spectranet are outstanding: we have a more scalable network and our customers enjoy better streaming video quality.”
By analyzing OTT video traffic in real-time, Qwilt’s open cache solution, deployed deep in ISP networks, is able to cache and deliver popular video content locally, close to subscribers, and optimize streaming for both network utilization and quality of experience. The result is a comprehensive and open architecture which can manage OTT, VOD and live streaming video in operator networks. This new open architecture is the foundation which enables network scaling to support the future of online video.
Qwilt CEO and co-founder Alon Maor said: “Internet Service Providers are looking for solutions to scale their networks in response to the phenomenal growth of online video. Qwilt’s open caching solution results in an open architecture and an intelligent network for streaming. We’re excited to work with Spectranet to extend the reach of our open caching solution and meet growing demand for online video services across India.”
Qwilt’s open cache solution is engineered specifically for high performance and scalable video delivery in the demanding environment of high capacity operator networks. Qwilt’s solution is delivered as a fully managed service to speed deployment and streamline ongoing operation. The broader operator organization—including network planning, engineering and operations teams—benefit from comprehensive media analytics, which offer insights into growth trends, content sources and consumer preferences. By relying on open caching for online video delivery at the network edge, operators can substantially reduce network capital and operational costs—a typical open cache deployment yields a return on investment (ROI) in less than 12 months.
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
