News Broadcasting
SPE Networks Asia introduces structural changes at AXN & Animax
MUMBAI: The two channels from the SPE Networks Asia stable, AXN Asia and Animax Asia have undergone a re-organisation with new hires and promotions of key personnel. A strategic attempt by the organisation to facilitate expansion and boost the channel profiles in the region.
AXN director-programming Wong Yan-Jong, has been promoted to executive director and will oversee the programming of AXN Asia and manage the functions of marketing and creative services. The enlarged portfolio will give her a bird’s eye view of the brand, ensuring consistency in strategy planning right through to the execution of on-air and off-air activities, informs an official release.
Also within the AXN team, Kartik Budhraja has been promoted from senior producer to associate director of creative services at AXN. He leads a team of producers for various feeds including East Asia, Taiwan, Korea and India.
At Animax, vice-president Asia Betty Tsui will similarly oversee the critical functions of programming, marketing and creative services, as well as conquering new markets to expand the channel’s reach.
The Animax brand was given a new look and image in June 2006 and in its effort to ensure a smooth execution of the revamp, two significant additions were made to the Animax team -Judy Chow is the new marketing director; while Garry Hui joins as the associate director for programming. Together, they will have the responsibilty to identify programmes and marketing initiatives that will connect and interact with today’s youths, adds the release.
In addition, Tracy Wong was promoted from senior producer to associate director of creative services, overseeing on-air activities for Animax across all feeds, including the launch of the new on-air branding. Prior to February 2006, Tracy was the senior producer for AXN East Asia feed, where she showcased her creativity through various on-air campaigns that garnered numerous awards, including two Gold awards at Promax Asia 2005.
Also, a new affiliate marketing manager has been hired to take care of affiliate marketing – Shyanne Chao joins SPE Networks Asia from StarHub, and will be dealing with cable partners around the region.
These structural changes come in response to the organization’s attempts to consolidate the programming and brand marketing of their two channel brands during last three months.
News Broadcasting
Network18 channels lead YouTube news viewership in March 2026
CNN-News18, News18 India and CNBC channels top categories with record views
MUMBAI: When the world hit refresh on breaking news, Network18’s channels were already streaming ahead. As geopolitical tensions and war-driven headlines fuelled a surge in global news consumption, the network’s digital playbook delivered big clocking record Youtube viewership across English, Hindi and business news categories in March 2026.
At the forefront was CNN-News18, which emerged as the clear leader in the English news segment with 130 million live and video-on-demand views. The channel edged past competitors such as Times of India (126.5 million), Times Now (101.1 million), India Today (88.2 million) and NDTV (77.5 million), according to Databeings data for March.
In the Hindi news arena, News18 India delivered a commanding performance, racking up a staggering 3,297 million views on YouTube. The channel comfortably outpaced NDTV India, which recorded 3,119 million views, underlining its deep reach and consistent engagement with mass audiences, as per Playboard data.
The network’s dominance wasn’t confined to general news. In the Hindi business segment, CNBC Awaaz topped the charts with 92 million views, narrowly ahead of Zee Business (90 million) and well ahead of ET Now Swadesh (57 million). Meanwhile, its English counterpart CNBC-TV18 posted a strong 58 million views, reinforcing the network’s cross-category strength.
The spike in viewership reflects a broader shift in audience behaviour, with viewers increasingly turning to digital platforms particularly Youtube for real-time updates and in-depth coverage during high-intensity news cycles. For Network18, the numbers signal more than just scale; they underline the effectiveness of a multi-platform strategy that blends speed, credibility and continuous coverage.
In a month where the news never paused, it seems viewers chose to stay tuned where the stream never stopped.
