DTH
Space TV gets DTH LoI
MUMBAI: Not “in a day or two” but in a few hours is how it finally panned out. The information and broadcasting (I&B) ministry this evening handed over the long awaited letter of intent (LoI) to a representative from Tata’s Delhi office.
The LoI, to be followed by a formal license, will enable Space TV, the 80:20 joint venture between Tata and Star, to commercially launch its Rs 16 billion ku band direct-to-home (DTH) service by the end of 2005, an official release stated.
The release quoted Vikram Kaushik, CEO, Space TV as saying, “We are very excited that the clearance has been awarded. Both partners, Tata and Star, are fully committed to invest in building a high quality digital infrastructure in the country to offer a world class television viewing experience to Indian households. We believe the service will immensely enhance the choices of viewers looking for the best of pay television services in the country.”
One clear mandate that Space TV has before it is to make its DTH service “India’s largest digital television platform, offering consumers a wide array of programming choices with interactive features and superior picture and sound quality.”
Before it can achieve that goal, it has some catching up to do first. The Subhash Chandra-promoted Dish TV has had a clear head start as the first player to enter the segment in October 2003 while pubcaster Prasar Bharati, launched its free-to-air platform ‘DD Direct+’ in December 2004.
Contacted by Indiantelevision.com, a senior executive of Dish TV, which is 20 per cent owned by Zee Telefilms, welcomed the LoI issued to Space TV, saying, “Competition will benefit the consumer at the end of the day.”
With the entry of Space TV and Sun DirectTV (Sun Group’s proposed DTH platform), there will be a total of four players in the Indian DTH arena. Currently Dish TV claims to have about 200,000 subscribers while Prasar Bharati boasts of over two million subscribers.
Speaking of Sun DirectTV, while it can be assumed that it too got the LoI, indiantelevision.com was unable to get an official confirmation on this from Kalanidhi Maran’s network at the time of filing this report.
The handing over of the LoIs follows the confirmation by newly appointed information and Broadcasting secretary S K Arora earlier in the day that his ministry would be issuing “in a day or two” letters of intent relating to the DTH licence of Space TV and Sun DirectTV. The scrutiny “process is complete” as all queries have been satisfactorily answered by the applicants, Arora had said during a media briefing in the afternoon.
AIADMK MP MOVES COURT AGAINST DTH LoI TO SUN TV
The Press Trust of India has reported that an AIADMK member of Parliament today moved the Madras High Court to restrain the Centre from processing Sun TV’s DTH application citing the “Competitive Act 2002.
When the PIL by PG Narayanan, AIADMK leader in the Rajya Sabha, came up for hearing, a division bench comprising Justice Prabha Sridevan and Justice C Nagappan directed the Union ministries of company affairs, home, communications and information technology and Sun TV to file counter affidavits in response to the petition by 24 May, PTI has reported.
DTH
DD Free Dish e-auction revenue dips to Rs 642 crore as slot sales fall
Revenue dips as revised norms reshape bidding in 94th round
NEW DELHI: Prasar Bharati’s DD Free Dish has closed its 8th annual, and 94th overall, e-auction for MPEG-2 slots with total collections of Rs 642 crore for the period April 1, 2026 to March 31, 2027.
That is lower than last year’s Rs 780 crore haul, with 55 slots sold compared with 61 in FY25–26. The softer topline reflects both a slimmer inventory and a recalibrated auction framework.
This was the first auction conducted after amendments to the e-auction methodology, including tighter eligibility norms and a revised reserve price structure for MPEG-2 slots. The stated aim was greater transparency and more serious participation. The immediate outcome appears to be more measured bidding in certain categories.
Day one set the tone. Eight slots were sold, six in the premium Bucket A+ and two in Bucket A. The strong early action in A+, which typically houses Hindi GECs and movie channels, reaffirmed the enduring appeal of mass Hindi programming on the platform.
Among the broadcasters securing slots in the initial rounds were Zee Entertainment Enterprises, Sony Pictures Networks India, Viacom18’s Colors network, Sun Network and Shemaroo Entertainment. Their continued presence signals that, despite the pull of digital platforms, Free Dish remains a strategic must have for legacy networks chasing scale in price sensitive markets.
The final bouquet of 55 channels leans heavily towards Hindi news, movies, devotional fare, Bhojpuri and regional programming.
In Hindi news, familiar heavyweights such as Aaj Tak, ABP News, India TV, News18 India, Republic Bharat and Zee News made the cut. Entertainment and movie offerings include Colors Rishtey, Star Utsav, Dangal TV, Sony Pal, Shemaroo TV, Goldmines, B4U Movies and Zee Biskope. Devotional viewers will find Aastha, Sanskar and Sadhna Gold among the selected channels.
Regional representation includes Sun Marathi, Fakt Marathi, PTC Punjabi and GTC Punjabi.
Equally telling were the absences. Broadcasters such as Big Magic, Filamchi Bhojpuri, India News, Bharat Express, Movieplex Maithili, TV9 Marathi, Shemaroo Marathibana, Zee Chitra Mandir and Satsang did not participate. The pullback is particularly visible across Marathi, Bhojpuri, Maithili and spiritual programming. Industry observers point to the revised reserve prices, tighter eligibility norms and a reassessment of commercial viability as possible factors.
DD Free Dish continues to beam into over 40 million homes, largely in rural and semi urban India. For advertisers and broadcasters alike, it offers efficient access to Bharat markets where pay TV penetration remains uneven and OTT subscriptions are limited.
The moderation in revenue this year may be read as a pause rather than a retreat. Fewer slots, a reworked auction playbook and evolving broadcaster strategies have clearly shaped outcomes. Yet premium Hindi entertainment retains its pull, and the platform’s mass reach remains hard to ignore.
As the FY26–27 line-up settles in, the mix of winners and walkaways will define the private satellite channel landscape on DD Free Dish for the year ahead.
