Music and Youth
Soundbuzz does deal with B4U TV Networks
It’s been a busy week for the young team at Singapore and now India-based digital music distributor Soundbuzz. On 19 May, the company announced a clutch of deals with Indian music companies Tips, BMG, BMG Crescendo, Virgin Records, Lahiri Music, Times Music and Archies Music, giving it access to a library of more than 50,000 songs ranging from Tamil, to Hindi film to Indipop for distribution in the digital domain.
Today, Soundbuzz – founded by ex-MTV professionals Sudanshu Sarronwala and Shabnam Melwani, and Simon Lower and Justin Reis in Singapore – announced a strategic partnership with B4U Television Networks India in which the two will be working together on three main areas: CD compilations and enhanced CDs, events & contests and a television programme.
Soundbuzz’s investors include Creative Technology (makers of the Soundblaster card used in most multimedia PCs), the Singapore Government, the Chairman of Singapore Telecoms and EMI Recorded Music.
For the CD compilation, Soundbuzz, B4U and select labels will work together to produce a CD with a unique feature – hidden, encrypted songs in addition to the regular songs. These tracks can be purchased when consumers put these CD’s into their computers. The compilation will be promoted on B4U.
For events and contests, Soundbuzz and B4U will collaborate to organize events and contests involving various international and local acts. B4U will be Soundbuzz’s television, promotional and advertising partner for these events and contests.”
Soundbuzz’s and B4U’s partnership around the last activity centres around the production of a TV programme with the former being the web-based interactive partner. The interactivity will allow for music downloads and contest participation.
Says Sudhanshu Sarronwala, co-founder/CEO, Soundbuzz: “Media is a critical element in music promotion and this strategic partnership with B4U will allow for the labels and B4U to entertain their audiences with an interactive edge.”
Ravi Gupta, CEO B4U Television Networks, confirmed that the agreement with Soundbuzz allows for the promotion of music as well as providing an interactive element to its viewers.
MUMBAI: Mumbai is about to witness something it has never seen before. The Global Youth Festival arrives on 6-7 December at Jio World Garden with 15,000 attendees and 60-plus experiences sprawled across six sprawling arenas. On its sixth edition, this is no ordinary jamboree—it is a carefully orchestrated collision of wellness, adventure, arts, music, yoga and social change.
Chief Minister of Maharashtra Devendra Fadnavis will throw open the proceedings with a landmark ceremony, signalling the state’s backing for a movement that has already mobilised youth across 20-plus countries and 170-plus cities. The sheer scale is staggering: 500-plus volunteers powering the machine, 600,000-plus volunteer hours logged across previous editions, and millions of lives touched annually.
The speaker roster is formidable. Diipa Büller-Khosla and Dipali Goenka, chief executive of Welspun India, will share the stage with Malaika Arora in conversations spanning leadership, creativity and culture. Union Minister for Sports and Youth Affairs Mansukhbhai Mandaviya will also attend, reinforcing GYF’s reach into the corridors of power.
But this is not mere talk. The Solaris Mainstage promises concerts from renowned Indian artists. Innerverse delivers a 360-degree LED spectacle of art, technology and sound. The Love and Care Arena houses hands-on projects spanning women’s empowerment, child education, rural upliftment and animal welfare. India’s largest outdoor sound-healing experience awaits. An inflatable obstacle course, neon drifter karts and open-sky bouldering cater to thrill-seekers.
Some have branded GYF the “Coachella of Consciousness.” Others call it “India’s Largest Sober Festival.” Spiritual visionary Pujya Gurudevshri Rakeshji, who inspired the festival, will deliver the Wisdom Masterclass. Every rupee goes to charity.
After Mumbai comes Kolkata on 14 December. New York looms next year. For one weekend in December, Mumbai becomes the epicentre of youth-driven change—and nothing will be quite the same after.
Tickets available on BookMyShow. Visit youthfestival.srmd.org or follow @globalyouthfestival on Instagram.
