Music and Youth
Soundbuzz does deal with B4U TV Networks
It’s been a busy week for the young team at Singapore and now India-based digital music distributor Soundbuzz. On 19 May, the company announced a clutch of deals with Indian music companies Tips, BMG, BMG Crescendo, Virgin Records, Lahiri Music, Times Music and Archies Music, giving it access to a library of more than 50,000 songs ranging from Tamil, to Hindi film to Indipop for distribution in the digital domain.
Today, Soundbuzz – founded by ex-MTV professionals Sudanshu Sarronwala and Shabnam Melwani, and Simon Lower and Justin Reis in Singapore – announced a strategic partnership with B4U Television Networks India in which the two will be working together on three main areas: CD compilations and enhanced CDs, events & contests and a television programme.
Soundbuzz’s investors include Creative Technology (makers of the Soundblaster card used in most multimedia PCs), the Singapore Government, the Chairman of Singapore Telecoms and EMI Recorded Music.
For the CD compilation, Soundbuzz, B4U and select labels will work together to produce a CD with a unique feature – hidden, encrypted songs in addition to the regular songs. These tracks can be purchased when consumers put these CD’s into their computers. The compilation will be promoted on B4U.
For events and contests, Soundbuzz and B4U will collaborate to organize events and contests involving various international and local acts. B4U will be Soundbuzz’s television, promotional and advertising partner for these events and contests.”
Soundbuzz’s and B4U’s partnership around the last activity centres around the production of a TV programme with the former being the web-based interactive partner. The interactivity will allow for music downloads and contest participation.
Says Sudhanshu Sarronwala, co-founder/CEO, Soundbuzz: “Media is a critical element in music promotion and this strategic partnership with B4U will allow for the labels and B4U to entertain their audiences with an interactive edge.”
Ravi Gupta, CEO B4U Television Networks, confirmed that the agreement with Soundbuzz allows for the promotion of music as well as providing an interactive element to its viewers.
Music and Youth
TLC launches ‘World On My Plate’ with Shipra Khanna
New travel-food series premieres 29 March at 7:00 PM.
MUMBAI: Shipra Khanna just packed her bags and her flavours because when a celebrated chef takes you on a global plate tour, even the couch starts feeling like first-class. Warner Bros. Discovery India has announced the launch of World On My Plate with Shipra Khanna, a new travel and food series set to premiere on TLC on 29 March at 7:00 PM. Hosted and curated by the popular chef and television personality, the show blends food, travel and culture through an intimate and immersive lens.
Across three visually rich episodes, Shipra journeys to global destinations to explore not just what people eat, but why they eat it, uncovering the stories, traditions and human connections behind every dish. The series opens in London, weaving its iconic landmarks with diverse culinary scenes, before moving to Spain’s vineyards, olive orchards and coastal kitchens.
Warner Bros. Discovery head of advertising revenues for South Asia Tanaz Mehta said: “At TLC, our focus has always been on bringing authentic stories that reflect how people live and connect. World On My Plate builds on this by using food as a lens to explore shared traditions across geographies. We’re excited to collaborate with Chef Shipra Khanna, whose perspective brings both depth and relatability to these narratives.”
Shipra Khanna added, “Food has always been my way of connecting with people and understanding cultures. With World On My Plate, I’ve had the opportunity to step into new worlds, learn from incredible individuals, and share stories that go far beyond the plate. This show is very special to me.”
The series promises strong visual storytelling, meaningful interactions and a fresh perspective on global cuisine celebrating flavours alongside the emotions and traditions that shape them.
In a world where travel shows often feel like distant postcards, Shipra Khanna is serving up something far more personal: a passport to cultures through their kitchens, proving that the best way to understand a place is still through the plate. Tune in to World On My Plate with Shipra Khanna starting 29 March at 7:00 PM on TLC.
