GECs
Sony’s four new shows from different genres
MUMBAI: Sony Entertainment Television has always given some of best and memorable shows to Indian television. In a bid to grab eyeballs, Sony Entertainment Television has been gearing up to regale its audience with a fresh line up of the shows over the last few months. As of now channel has launch plans for a further mix that consists of a reality show and three soaps that cover romance, a thriller and a comedy show. The channel launched the much awaited show with Kapil Sharma – The Kapil Sharma Show a couple of weeks ago.
Here’s what’s new on the Sony Entertainment Slate.
After producing reality shows like Indian Idol, Jhalak Dikhlaa Jaa and Khatro Ke Khiladi and Boogie Woogie, Sony Entertainment Television is all set to bring another reality show Super Dancer for Indian audiences. Produced by Frames Production, Super Dancer will be a kids dance reality show.
Since February this year, the channel has been continuously bringing in fresh content. With the launch of two new shows – Kuch Rang Pyaar Ke Aise Bhi and EK Duje Ke Vaste on 29 February, the channel has been curating an array of new shows.
Adding to that array, Sony Entertainment Television will be launching two more new shows. One of the most famous names in television industry, Kavita Barjataya will be producing her first show with Sony – Ek Rishta Saajhedaari Ka, a love story. The leads are played by Kinshuk Vadiya of the Shakalaka Boom Boom fame and Shivya Pathania. Vaidya returns to the small screen after a decade
Another fiction show on Sony Entertainment Television will be Cinevistaas’ psychological thriller Behaad. Jennifer Winget and Kushal Tandon are playing the leads in the show. According to the sources the show will be a weekend property.
Apart from this the channel is also exploring a new show in the comedy genre with Shashi Sumeet production’s Mere Bhai Ki Dulhaniya.
GECs
ZEEL overhauls sales structure to chase growth across TV and digital platforms
New structure sharpens digital push as viewing habits fragment fast
MUMBAI: Zee Entertainment Enterprises Ltd. is reshuffling its sales playbook as it looks to keep pace with a fast-changing media landscape, where audiences are scattered, screens are multiplying and advertisers are following the data.
According to media reports, the rejig is anchored in the company’s push to build a more integrated, data-led monetisation engine, one that can straddle both traditional television and fast-growing digital platforms with equal ease.
At the heart of the move is a reworked sales architecture designed to deliver cross-platform solutions. With connected TV gaining ground and digital consumption surging, ZEEL is aligning its teams to move quicker, think broader and sell smarter.
The restructuring is being led by chief operating officer, advertisement revenue, Sandeep Mehrotra, at a time when the company says it is seeing tremendous growth. The idea is simple: match the right talent to the right opportunity in a market that is anything but static.
As part of the overhaul, several long-serving executives have been elevated to chief sales officer roles across regions and content clusters. Sanjoy Chatterjee will head the east market, while Gunjarav Nayak takes charge of the west along with high-margin verticals such as hmg, brand works, intellectual properties and digital sales. Rajnish Gupta will oversee bengaluru and chennai markets alongside the kannada and tamil clusters.
In other key moves, Divjyot Dhanda will lead hyderabad and kochi markets and manage zee tv, zee keralam and the telugu cluster. Roshan Vasu Kotian will supervise a diverse portfolio including Zee Marathi, &tv, Zee Punjabi, Zee Anmol, Big Magic and Zee Biskope.
The company is also strengthening its bench, appointing national sales heads across retail, regional clusters, digital and brand solutions. Ankur Kapila’s appointment to lead digital sales signals a sharper push into a segment that continues to outpace traditional formats.
Behind the scenes, dedicated strategy and operations roles have been carved out for both linear and digital businesses. Nitin Shetty, Rajkiran Shrivastav and Priya Nambiar will take on key responsibilities to ensure the new structure runs with precision.
The broader aim is clear. ZEEL wants a bigger slice of advertising budgets that are steadily drifting towards digital and connected TV ecosystems. By integrating its offerings, the company hopes to deepen client relationships while unlocking new revenue streams.
The new structure takes effect immediately, with Mehrotra continuing to report to chief executive officer Punit Goenka and steer the company’s advertising revenue strategy. Senior executive Laxmi Shetty will support the transition, with her revised role expected to be announced soon.
In a market where content is everywhere but attention is scarce, ZEEL’s latest move is less about rearranging the org chart and more about staying in the game.
