GECs
Sony YAY!’s The Giant Wheel Festival gets an overwhelming response
Mumbai: Sony YAY!’s The Giant Wheel Festival in Mumbai, opened the first weekend with an astounding turnout of close to 5,000 people. The event is expected to witness a footfall of over 10,000 people through the week, until its finale on 11 June.
The festival is a ticket to celebrate the endless excitement and adventure with the YAY! toons, for its audiences through an immersive interaction with their favourite YAY! toons and engage in fun thematic experiences that are planned at the event. Not just this, audiences also get to meet and interact with popular celebs like Karishma Kapoor, Kishwar Merchant, Mahi Vij etc., along with their favourite superhero – Spiderman.
With such a great response for the Giant Wheel Festival at the Dublin Square Phoenix Marketcity – Mumbai, the first weekend of the festival proved to be a great success.
Sony YAY! marketing, communications & OAP head Sujoy Roy Bardhan said, “We curated The Giant Wheel Festival with an objective to further build the experience of ‘Happyverse’ for kids. With kids and families turning up in overwhelming numbers to experience the festival, we are looking forward to having the same excitement through the coming weekend.”
Phoenix Malls VP – marketing Mayank Lalpuriya stated, “We are thrilled with the response we received on the first weekend of The Giant Wheel Festival. At Phoenix Marketcity, our constant endeavor is to create unparalleled experiences for children and families. It brings us great joy to collaborate with Sony YAY! on this immersive and exciting project.”
MUMBAI: Lights, camera… connection because this time, the game isn’t just about winning, it’s about who’s with you. Sony Pictures Networks India is gearing up to launch a new reality game show, Tum Ho Naa, expanding its unscripted slate with a format that promises both emotion and engagement.
The show will premiere soon on Sony Entertainment Television and stream on Sony LIV, with Rajeev Khandelwal stepping in as host. Known for his measured screen presence and selective choices, Khandelwal’s return to television adds a layer of familiarity and credibility to the upcoming format.
While specific details of the gameplay remain under wraps, the positioning suggests a reality format that leans as much on emotional resonance as it does on competition, an increasingly popular blend in Indian television, where audiences are gravitating towards content that offers both stakes and storytelling.
Khandelwal, reflecting on his return, noted that his choices have often been guided by instinct rather than convention, describing Tum Ho Naa as a project that feels “close to the heart”. His association also signals Sony’s continued focus on anchoring new formats with recognisable faces who bring both relatability and depth.
The launch comes at a time when broadcasters are doubling down on original non-fiction formats to drive appointment viewing, even as digital platforms expand parallel reach. By placing the show across both linear television and OTT, Sony appears to be aiming for a dual-audience strategy capturing traditional viewers while engaging digital-first consumers.
As the countdown to premiere begins, Tum Ho Naa positions itself not just as another game show, but as a reminder that sometimes, the biggest prize on screen isn’t the jackpot, it’s the journey shared along the way.
