Kids
Sony Yay! leads ratings on kids’ genre during festive period
Mumbai: Kids’ channel Sony Yay! garnered 63.7 GRPs in Hindi speaking market (HSM) urban during the festive period (week 43-45), according to Broadcast Audience Research Council (Barc) India. The channel was consistently leading the ratings on the kids’ genre during the festive months.
Sony Yay! had announced over 140 hours of fresh content and several new shows across multiple genres ahead of the festive period. The channel had introduced kids’ favourite shows such as “Oggy and the Cockroaches,” “Haste Raho Henry,” “Obocchama–Kun,” and “Taarak Mehta Kka Chhota Chashmah – Season 2” during the festive period. The channel renewed shows like “Ding Dong Bell Masti Ka Khel,” “Oscar Ab Bas Kar,” “Honey Bunny” films, and more – which have contributed to the success of the channel throughout the year.
“We have promised our young fans an array of new characters, fresh new stories, rib-tickling humour, across a variety of genres,” said Sony Pictures Networks India business head – kids’ genre Leena Lele Dutta. “The success of the entire line-up that has taken us to the leadership position is an encouraging boost for us to continue serving our young audiences more of what they love.”
(Source: HSM Urban, Wk 43’21-45’21 Avg, 24hrs, 2-14ABC, BARC).
Kids
Mukta Arts and Green Gold ink MOU to animate iconic film IPs
Kalicharan, Karz, Hero, Karma, Ram Lakhan to spawn animated shows plus features.
MUMBAI: When classic hindi movie meets animation, the result is a fresh reel of nostalgia with a cartoon twist. Mukta Arts Ltd. and Green Gold Animation have signed a Memorandum of Understanding (MOU) to collaborate on animated shows and feature films drawn from Mukta Arts’ four-decade treasure trove of iconic IPs. The partnership taps Mukta’s SGM Animation Studio launched in 2025 as its dedicated animation and games arm and Green Gold’s proven track record in building scalable, homegrown franchises. Creative teams from both sides have already kicked off discussions, with the first project currently in development.
The slate will draw inspiration from landmark Mukta films including Kalicharan, Karz, Hero, Karma, Ram Lakhan, Khalnayak, Saudagar and Iqbal, plus character-led spin-offs from those universes. The aim is to reimagine these stories for today’s young, global audiences while preserving their emotional core.
Green Gold Animation (home of Chhota Bheem) founder and CEO Rajiv Chilaka said, “This partnership with SGM Studios allows us to apply our experience in building long-lasting animation IPs to a truly iconic film catalogue. Together, we aim to create animated worlds that are rooted in these legendary stories, yet designed to connect with today’s young, global audiences.”
Mukta Arts Ltd. filmmaker and founder Subhash Ghai added, “Mukta Arts has always believed in creating stories with lasting emotional value. Through animation, we are extending our IP into a new medium for the next generation.”
In an industry where timeless tales never go out of fashion, this collaboration promises to bring beloved characters back to life with a modern, animated glow proving that some stories are too good to stay in live-action. Stay tuned for the first animated frame to drop.
