GECs
Sony to simulcast Sachin film across 7 channels in 5 languages on I-Day
MUMBAI: This Independence Day, Sony Pictures Networks (SPN) will simulcast the inspirational tale of India’s greatest ever sports icon, Sachin Tendulkar with the film ‘Sachin: A Billion Dreams’.
In an endeavour to truly go beyond the ordinary, the film will be a multi-lingual telecast across seven channels of the network in five languages, so that viewers can connect with the film in their preferred language.
Hitting airwaves on 15 August at 8:00 p.m. viewers can watch the film on Sony MAX and Sony MAX HD in Hindi, Tamil & Telugu, Sony MAX2 in Marathi, Sony PIX, Sony PIX HD, Sony SIX and Sony SIX HD in English.
Reaching out to over 700 million viewers in India, SPN will bring the country together on Independence Day by striking an emotional chord with fans of SPN’s ambassador for sports Sachin Tendulkar.
Directed by Emmy-nominated British filmmaker James Erskine and produced by Ravi Bhagchandka, this is a biographical film which captures Tendulkar’s cricket and personal life in detail, as well as reveals few aspects of his life which have never been heard of or seen before.
The movie features real footage, including clips from his matches and interviews with colleagues and family and present day stars including Virat Kohli and Mahendra Singh Dhoni. The biopic also marks the acting debut of the master blaster.
Tendulkar said: “The viewers have lived every moment of my 24 years on the field with me but no one knew what was going on in my head. They might know my scores and recall every ball but this movie will help them get inside my brain and know what I was feeling during the lows and highs. The movie will reveal my relationship with my family and also give the fans a glimpse into my personal life through my real-life family footages.”
MUMBAI: Lights, camera… connection because this time, the game isn’t just about winning, it’s about who’s with you. Sony Pictures Networks India is gearing up to launch a new reality game show, Tum Ho Naa, expanding its unscripted slate with a format that promises both emotion and engagement.
The show will premiere soon on Sony Entertainment Television and stream on Sony LIV, with Rajeev Khandelwal stepping in as host. Known for his measured screen presence and selective choices, Khandelwal’s return to television adds a layer of familiarity and credibility to the upcoming format.
While specific details of the gameplay remain under wraps, the positioning suggests a reality format that leans as much on emotional resonance as it does on competition, an increasingly popular blend in Indian television, where audiences are gravitating towards content that offers both stakes and storytelling.
Khandelwal, reflecting on his return, noted that his choices have often been guided by instinct rather than convention, describing Tum Ho Naa as a project that feels “close to the heart”. His association also signals Sony’s continued focus on anchoring new formats with recognisable faces who bring both relatability and depth.
The launch comes at a time when broadcasters are doubling down on original non-fiction formats to drive appointment viewing, even as digital platforms expand parallel reach. By placing the show across both linear television and OTT, Sony appears to be aiming for a dual-audience strategy capturing traditional viewers while engaging digital-first consumers.
As the countdown to premiere begins, Tum Ho Naa positions itself not just as another game show, but as a reminder that sometimes, the biggest prize on screen isn’t the jackpot, it’s the journey shared along the way.
