GECs
Sony ties up with Mobicule to manage ad inventories
MUMBAI: Sony Entertainment Network has tied up with Mobicule Technologies to device a mobile application that will enable Sony’s sales force to generate the available advertisements spot inventory report and view the same on BlackBerry, Android and iOS devices, thereby increasing workforce efficiency.
The earlier model as followed by the network included a coordinator, who would assess the ad inventory and communicate the relevant required information to sales team through daily printouts or updates. In the system, the sales team did not have direct access to real time information. Mobicule Technologies has now developed an interactive application, which is integrated with the backend system, providing all required data to employees via their handheld devices.
The application aims at optimising the utilisation of available resources and ensures transparency in operation, guaranteeing a seamless operational experience. The application allows data to be updated real time, enhancing productivity, maximising revenue and increasing time efficiency of the sales team. In addition to making processes quicker, the data is displayed in interactive and graphical representations, making the app user friendly and easy to comprehend. A representative can view a sales revenue graph channel-wise, region-wise, programme-wise, executives-wise and the like.
Instead of searching through file cabinets in order to update a customer, the employees at Sony now have all current data on their mobile phones. Mobicule Technologies CEO Siddharth Agarwal said, “We focus our research and developments in the mobile application space to enable companies enhance their efficiency, employee engagement and customer satisfaction. Sony Entertainment has been known for its innovation and this application provides a competitive mobile edge to their business, enabling access to real time information and track the performance at each level of the sales hierarchy.”
“In the recent past, the entertainment industry has seen a plethora of changes spurred by the use of latest technologies. We at Sony believe in innovation along with the strategic directions in availing information for the right people at the right place in the right time. With this application we have been able to achieve desired excellence which has a catapulting effect on user’s delight,” said Sony Entertainment Network CIO Ajay Kumar Meher.
GECs
Asianet Television Awards 2026 celebrates women power in Malayalam TV
“She is the Colour” theme honours icons as ceremony airs on March 14 and 15 at 7 PM.
MUMBAI: If television lights up living rooms, this year Asianet decided to let women provide the colour. The Asianet Television Awards 2026 turned the spotlight firmly on women empowerment with the theme “She is the Colour”, celebrating the strength, resilience and achievements of women who continue to shape society and the Malayalam entertainment industry.
The ceremony honoured several distinguished personalities whose journeys have left a lasting cultural imprint. Among them was legendary playback singer Vimala Varma, widely recognised as the first Malayalam playback singer. The evening also paid tribute to Padma Shri awardees Devaki Amma and Vimala Menon for their exceptional contributions in their respective fields.
Leading women from the Malayalam film industry were also recognised during the event, including actor Shweta Menon, who currently serves as president of the Association of Malayalam Movie Artists, and National Award winning actor Surabhi Lakshmi.
The awards ceremony brought together a glittering lineup of actors and industry figures, including Jayasurya, Vijay Babu, Asha Sarath, Lena, Esther Anil, Anumol, Akhila Bhargavan, Sarayu Mohan, Prajod Kalabhavan, Gayathri Suresh, Sabumon Abdusamad, Swasika, Tini Tom, Sijoy Varghese, Kailash, Veena Nandakumar, Sabareesh Varma, Ansiba Hassan and Dinesh Prabhakar. Kishan Kumar, executive vice president Malayalam at JioStar, was also present at the event.
Beyond individual recognitions, the awards celebrated excellence across Malayalam television, acknowledging artists and technicians whose work continues to drive the industry forward.
The evening also offered plenty of spectacle, with elaborate dance performances, stunt acts and comedy skits performed by popular television and film personalities, turning the ceremony into a full fledged entertainment showcase.
Viewers will get to watch the celebrations when the Asianet Television Awards 2026 air on Asianet on March 14 and 15, Saturday and Sunday, from 7 pm onwards, bringing the star studded tribute to homes across Kerala and beyond.
