GECs
Sony SAB partners with TikTok for its new show ‘Tera Kya Hoga Alia’
MUMBAI: Sony SAB has partnered with TikTok for an exciting product placement for their upcoming show ‘Tera Kya Hoga Alia’. This one-of-a kind marketing initiative will see Sony SAB creatively integrating TikTok into the story to produce content that is extremely relatable to the masses. The association is aimed towards making the character of Alia, the protagonist of the show, more relatable to the viewers, with the use of TikTok, considering its popularity across the country especially in many of India’s small towns, like Agra where the story of the show is based.
Alia (Anusha Mishra) although a small-town girl is extremely social media savvy, staying up to date with all the current trends. Keeping this key characteristic in mind, Sony SAB has seamlessly integrated TikTok in the storyline to showcase Alia’s love for selfies and making TikTok videos. In fact, in the show the character is also addressed as TikTok wali and her abode as ‘TikTok wali ka ghar’. This integration will be in effect from the first episode of the show itself and Alia will be the first Indian television character to have her own TikTok account.
Tera Kya Hoga Alia is set in the beautiful city of Agra and revolves around the life of an overprotective bubbly lady, Alia. While Alia was once the diva of Agra, she loses control of her weight post pregnancy, eventually leading her to be insecure about her extremely fit and handsome husband, Alok. The show premiered on Sony SAB on 27th August at 10 PM.
GECs
Asianet Television Awards 2026 celebrates women power in Malayalam TV
“She is the Colour” theme honours icons as ceremony airs on March 14 and 15 at 7 PM.
MUMBAI: If television lights up living rooms, this year Asianet decided to let women provide the colour. The Asianet Television Awards 2026 turned the spotlight firmly on women empowerment with the theme “She is the Colour”, celebrating the strength, resilience and achievements of women who continue to shape society and the Malayalam entertainment industry.
The ceremony honoured several distinguished personalities whose journeys have left a lasting cultural imprint. Among them was legendary playback singer Vimala Varma, widely recognised as the first Malayalam playback singer. The evening also paid tribute to Padma Shri awardees Devaki Amma and Vimala Menon for their exceptional contributions in their respective fields.
Leading women from the Malayalam film industry were also recognised during the event, including actor Shweta Menon, who currently serves as president of the Association of Malayalam Movie Artists, and National Award winning actor Surabhi Lakshmi.
The awards ceremony brought together a glittering lineup of actors and industry figures, including Jayasurya, Vijay Babu, Asha Sarath, Lena, Esther Anil, Anumol, Akhila Bhargavan, Sarayu Mohan, Prajod Kalabhavan, Gayathri Suresh, Sabumon Abdusamad, Swasika, Tini Tom, Sijoy Varghese, Kailash, Veena Nandakumar, Sabareesh Varma, Ansiba Hassan and Dinesh Prabhakar. Kishan Kumar, executive vice president Malayalam at JioStar, was also present at the event.
Beyond individual recognitions, the awards celebrated excellence across Malayalam television, acknowledging artists and technicians whose work continues to drive the industry forward.
The evening also offered plenty of spectacle, with elaborate dance performances, stunt acts and comedy skits performed by popular television and film personalities, turning the ceremony into a full fledged entertainment showcase.
Viewers will get to watch the celebrations when the Asianet Television Awards 2026 air on Asianet on March 14 and 15, Saturday and Sunday, from 7 pm onwards, bringing the star studded tribute to homes across Kerala and beyond.
