Movie Channels
Sony Pix spends between Rs 7 to 9 crore for Fast & Furious franchise
MUMBAI: Gear up and get ready for a thrilling ride this month. Standing true to its ‘Stay Amazed’ tagline, Sony Pix will quench the viewers thirst for some high speed action on 19 June with the premiere of action film Furious 7 (FF7) at 1 pm with a repeat at 9 pm.
Starring Vin Diesel, the late Paul Walker, Dwayne Johnson, Michelle Rodriguez, Tyrese Gibson, Chris Bridges, Jordana Brewster, Kurt Russell, and Jason Statham, the movie collected approximately Rs 141 crore in India and has grossed over $1.5 billion worldwide, making it the third highest-grossing film of 2015.
Directed by James Wan and written by Chris Morgan, the movie is a touching tribute to the Paul Walker. Amidst all the noise and the action lies the ferocity of friendship as the entire family re-unites. FF7 features gravity-defying stunts giving rise to a number of exciting and well-choreographed fight sequences with some stunning car chases. It’s a bittersweet feeling for the fans on seeing Paul Walker on screen again.
The channel has movie deals in place with NBCUniversal International Distribution under which it will now have access to movie titles from Universal Pictures. With this new deal in place, the three mega box office blockbusters of 2015 namely Jurassic World, Furious 7 and Minions will have television premieres on Sony Pix.
Pushing it further, the channel is extensively marketing the premiere of the movie. Marketing professionals are of the opinion that the channel has already spent between Rs 14 to 15 lakhs promoting FF7.
Industry experts have estimated that the deal between the channel and NBCU is between Rs. 7 to 9 crore for the entire Fast & Furious franchise. An industry expert opines, “The deal between Sony Pix and Universal for the entire Fast and Furious franchise cannot be for more than Rs 100 million (Rs 10 crore).” The channel has exclusive one year TV rights for FF7.
With a pervasive marketing strategy across print, TV and digital, the movie will also be promoted outside the network. It has routed a 360 degree approach which includes a strong outdoor campaign. Apart from this, social media is also buzzing with fans reminiscing about Paul Walker and gearing up for the premier of Furious 7.
Speaking about this, Sony Pictures Networks India EVP and business head – English cluster Saurabh Yagnik says, “For a blockbuster of this magnitude, we’ve adopted a 360 degree marketing approach which includes a television and print plan, innovative outdoor and an engaging social media campaign. Apart from Furious 7, we have movies like Jurassic World and Minions up next, both having crossed the $1 billion mark worldwide. This is truly a very amazing year for Sony PIX.”
Targeted at the young affluent mass comprising predominantly of males residing in towns, FF7 is presented by Motorola G4 Plus and is driven by Ford. Sony Pix managed to lasso99acres.com, Idea 4G, Myntra and Gillette as the associate sponsors. The channel has also partnered with Bollywood actor Ali Faizal who played an integral part in the Hollywood blockbuster and had quite a lot of memorable stories to share.
The movie is the highest grossing film in the Fast and Furious franchise and is Universal Pictures’ highest grossing film of all time in India. It is the second highest grossing Hollywood movie in India after The Jungle Book’s 2016 edition.
On the content front, the channel has also acquired exclusive rights to the biggest franchises like Hunger Games, Star Wars, Rocky, James Bond, Spider-man, Twilight and Ironman to name a few.
On 19 June Furious 7 will compete with other movies like the Robert Downey Jr and Chris Hemsworth starrer Avengers: Age of Ultron at 1:30 pm and Baby’s Day Out at 9 pm on Star Movies while on the other hand, Movies Now will broadcast another hit from the same franchise, Fast and Furious 6 at 1 pm and 9 pm. HBO will broadcast Final Destination 3 at12:52 pm and Jupiter Ascending at 9 pm. Hotel Transylvania will air at 1 pm while Samuel L. Jackson and Onni Tommila starrer Big Game will be broadcasted at 9 pm on Zee Studio.
Movie Channels
Ek Deewane Ki Deewaniyat Premieres 14 Feb on Zee
Ek Deewane Ki Deewaniyat world TV premiere 14 Feb at 8pm passion meets politics.
MUMBAI: Cupid’s arrow just got a plot twist and it’s heading straight for your TV screen. This Valentine’s Day, Zee Cinema is turning up the heat with the world television premiere of Ek Deewane Ki Deewaniyat, a raw, rule-breaking romantic drama that proves love doesn’t always come wrapped in roses.
Set to air on Saturday, 14 February at 8pm, the film stars Harshvardhan Rane and Sonam Bajwa, directed by Milap Zaveri. It dives headfirst into obsession, heartbreak, and the kind of unconditional love that leaves scorch marks. Rane plays Vikramaditya, a powerful politician whose all-consuming passion for actress Adaa spirals into chaos when his feelings go unreturned unleashing a storm of emotion, misunderstanding, and life-altering consequences.
The timing couldn’t be sharper. Audiences are clearly craving intense love stories over sugar-coated ones, and this film taps straight into that vein. Harshvardhan Rane already has a loyal fanbase from his cult hit Sanam Teri Kasam, which cemented his status as the go-to guy for heart-wrenching romance especially among younger viewers who keep the film on repeat.
Milap Zaveri captured the film’s beating heart, “This film is about love that doesn’t follow rules. With Valentine’s Day being a time when audiences gravitate towards romantic narratives, the television premiere of Ek Deewane Ki Deewaniyat on Zee Cinema felt like the perfect fit. The continued love for intense romances shows there is a strong emotional appetite for such stories.”
Rane himself called it a story rooted in messy, honest emotion, “Ek Deewane Ki Deewaniyat explores love in its most intense and vulnerable form where emotions are messy and deeply human. It’s a story that doesn’t shy away from passion or pain on Valentine’s Day making it even more special as it reflects the many shades of love people experience.”
Sonam Bajwa added her take, “Ek Deewane Ki Deewaniyat is not a conventional love story, it’s raw, intense and emotional. Valentine’s Day is usually associated with happy romance but this film explores love in its most vulnerable form.”
So if your Valentine’s plans include more than chocolates and clichés, tune in to Zee Cinema at 8pm on 14 February. Because sometimes the most unforgettable love stories aren’t the ones that end neatly, they’re the ones that leave you questioning just how far passion can push before everything changes.
