GECs
Sony Pictures Television signs first output feature film pay TV deal with ZEEL
MUMBAI: Zee Entertainment Enterprises and Sony Pictures Television (SPT) have announced that the duo has entered into a first output pay TV features firm deal.
As part of this, Zee will have first access to Sony Pictures releases over the next few years. And this will include blockbusters like Spider-Man: Homecoming, Blade Runner 2049, Baby Driver, The Emoji Movie and Life, among others.
“We are very excited about this new partnership with Zee in India. Given the recent box office success of films like Spider-Man: Homecoming, we are confident that Indian audiences will be thrilled to know that they can soon enjoy our premium films on Zee. From our franchise films to our big blockbusters and critically acclaimed films, we look forward to working together with Zee to entertain what is a very important and fast-growing market,” said SPT international distribution Asia Pacific SPT senior vice president Ken Lo.
“It is our endeavor to become a formidable player within the English entertainment space in India, and this deal with SPT, will help us become the number one choice for movie lovers” said ZEEL business cluster head premium and FTA GEC Aparna Bhosle.
MUMBAI: Lights, camera… connection because this time, the game isn’t just about winning, it’s about who’s with you. Sony Pictures Networks India is gearing up to launch a new reality game show, Tum Ho Naa, expanding its unscripted slate with a format that promises both emotion and engagement.
The show will premiere soon on Sony Entertainment Television and stream on Sony LIV, with Rajeev Khandelwal stepping in as host. Known for his measured screen presence and selective choices, Khandelwal’s return to television adds a layer of familiarity and credibility to the upcoming format.
While specific details of the gameplay remain under wraps, the positioning suggests a reality format that leans as much on emotional resonance as it does on competition, an increasingly popular blend in Indian television, where audiences are gravitating towards content that offers both stakes and storytelling.
Khandelwal, reflecting on his return, noted that his choices have often been guided by instinct rather than convention, describing Tum Ho Naa as a project that feels “close to the heart”. His association also signals Sony’s continued focus on anchoring new formats with recognisable faces who bring both relatability and depth.
The launch comes at a time when broadcasters are doubling down on original non-fiction formats to drive appointment viewing, even as digital platforms expand parallel reach. By placing the show across both linear television and OTT, Sony appears to be aiming for a dual-audience strategy capturing traditional viewers while engaging digital-first consumers.
As the countdown to premiere begins, Tum Ho Naa positions itself not just as another game show, but as a reminder that sometimes, the biggest prize on screen isn’t the jackpot, it’s the journey shared along the way.
