GECs
Sony Pictures Networks India highlights sustainability efforts through a social media post
Mumbai: On the occasion of World Environment Day, Sony Pictures Networks India has taken the opportunity to highlight the significance of sustainability efforts in the M&E space through a social media post.
Here’s a glimpse of SPNI’s eco-action undertaken for an upcoming show being filmed at the locales of Manali, where SPNI partnered with Pradeep Sangwan and his team at Healing Himalayas to reduce their footprint by segregating waste and reducing food wastage. For this shoot, the crew was successful in diverting over 1350 kgs of waste from landfills and the usage of over 10,000 plastic bottles was mitigated. The initiative also got on-board artists including Neena Gupta, Ratna Pathak Shah among others to share their sentiments on the media and entertainment industry’s step towards Zero Waste Production.
With a goal to achieve Zero Waste to Landfill, SPNI has implemented a comprehensive waste management approach for both the organisation as well as its content production teams. In Mumbai, SPNI is associated with G.A.M.E (Greening Advertising Media Entertainment) as the sustainability consulting partner, as part of the initiative for the various shows filmed in the city.
MUMBAI: Lights, camera… connection because this time, the game isn’t just about winning, it’s about who’s with you. Sony Pictures Networks India is gearing up to launch a new reality game show, Tum Ho Naa, expanding its unscripted slate with a format that promises both emotion and engagement.
The show will premiere soon on Sony Entertainment Television and stream on Sony LIV, with Rajeev Khandelwal stepping in as host. Known for his measured screen presence and selective choices, Khandelwal’s return to television adds a layer of familiarity and credibility to the upcoming format.
While specific details of the gameplay remain under wraps, the positioning suggests a reality format that leans as much on emotional resonance as it does on competition, an increasingly popular blend in Indian television, where audiences are gravitating towards content that offers both stakes and storytelling.
Khandelwal, reflecting on his return, noted that his choices have often been guided by instinct rather than convention, describing Tum Ho Naa as a project that feels “close to the heart”. His association also signals Sony’s continued focus on anchoring new formats with recognisable faces who bring both relatability and depth.
The launch comes at a time when broadcasters are doubling down on original non-fiction formats to drive appointment viewing, even as digital platforms expand parallel reach. By placing the show across both linear television and OTT, Sony appears to be aiming for a dual-audience strategy capturing traditional viewers while engaging digital-first consumers.
As the countdown to premiere begins, Tum Ho Naa positions itself not just as another game show, but as a reminder that sometimes, the biggest prize on screen isn’t the jackpot, it’s the journey shared along the way.
