Hollywood
Sony Pictures Home Ent. & Transmission Films ink distribution deal
MUMBAI: Sony Pictures Home Entertainment (SPHE) and Transmission Films have inked a multi-year distribution agreement for Transmission’s film library and future new release slate.
Beginning 1 October, 2015, SPHE will distribute Transmission’s titles on both physical and digital formats for the home entertainment market in Australia (through its joint venture, Universal Sony Pictures Home Entertainment Australia Pty Limited) and in New Zealand.
Transmission’s future new release slate includes Todd Haynes’ Carol starring Cate Blanchett, Sufferagette starring Carey Mulligan and Meryl Streep, Sundance Film Festival hit Brooklyn and Martin Scorsese’s Silence starring Liam Neeson and Adam Garfield.
“The Transmission release schedule reflects an exciting growth phase with very high profile quality commercial theatrical releases, and quality independent and straight to DVD titles, that will complement the SPHE product portfolio, giving us a tremendous foundation for building Transmission. We’re incredibly excited about building our business alongside the entire SPHE team,” said Transmission Films joint managing directors Richard Payten and Andrew Mackie.
Transmission Films head of home media Daniel Greentree added, “As Transmission has grown as a business, we’ve built a catalogue that reflects our love of film – from quality theatrical, to family favourites, gripping action and intriguing arthouse. I’m really excited to see our next chapter unfold as we work with SPHE, who has championed a diverse range of titles and genres, to continue delivering the Transmission story into people’s homes.”
“We are pleased to enter into partnership with the team at Transmission Films. This collaboration fits very much into our strategy to continue to grow and leverage our distribution strength worldwide,” said Sony Pictures Home Entertainment president Man Jit Singh.
Other upcoming Transmission titles to flow through the SPHE distribution deal include productions from sister company See-Saw Films, including Mr. Holmes starring Ian McKellan and Laura Linney, extraordinary true storyLion (starring Dev Patel and Nicole Kidman), Anton Corbijn’s Life starring Robert Pattinson and Dane Dehaan, and Justin Kurzel’s Cannes-selectedMacbeth starring Michael Fassbender and Marion Cotillard.
Hollywood
Disney sells out ad slots for 98th Oscars broadcast
Strong demand for live events turns the Academy Awards into a global, multi-platform marketing moment
NEW YORK: Hollywood’s biggest night has also become one of advertising’s hottest tickets. Disney has sold out all advertising inventory for the 98th Oscars, underscoring the growing demand from brands eager to ride the cultural wave of major live events.
The sell-out marks the sixth consecutive live tentpole success for Disney Advertising. The streak includes last year’s 97th Oscars, the 59th Annual CMA Awards, and Dick Clark’s New Year’s Rockin’ Eve with Ryan Seacrest, signalling strong appetite among marketers for moments that bring audiences together in real time.
For advertisers, the Oscars are no longer just a single night of glitz and gold statues. Disney’s “Content Everywhere” strategy has expanded the awards show into a sprawling, multi-platform brand playground spanning linear television, streaming, social media and digital content.
“Live continues to be one of the most powerful ways for brands to connect with engaged audiences at scale, and the Oscars represent the very best of culture, creativity and community,” said Disney Advertising SVP, entertainment and streaming solutions John Campbell. He added that the company has reshaped the show’s commercial potential into a connected experience that stretches well beyond the broadcast.
Brands such as Mazda, Pfizer and Volkswagen of America are tapping into Disney’s wider ecosystem, appearing across original content segments including Know Your Movies on Hulu and Critically Acclaimed on Disney+. Partnerships also extend to social media through TikTok Pulse Premiere and to custom brand storytelling created by Disney CreativeWorks.
The result is what Disney calls the “Oscars Everywhere” approach. Rather than a few high-profile ad breaks, advertisers now find themselves woven through a series of moments before, during and after the ceremony.
These include On The Red Carpet at The Oscars, a live pre-show syndicated across major local markets and streamed nationwide, and the After the Oscars Show, which keeps the conversation going once the final award has been handed out.
This year’s sponsors include Rolex, returning for its ninth year, and Burger King, which joins the Oscars advertiser roster for the first time. Other brands in the mix include Disney Cruise Line, Dunkin’, Eli Lilly and Company, Eucerin, Intuit TurboTax, L’Oréal, McDonald’s, Microsoft, Miebo, Paris Baguette, Peacock, Starbucks, State Farm, Toyota and Verizon.
The 98th Oscars will take place on March 15, 2026, at the Dolby Theatre at Ovation Hollywood. The ceremony will be broadcast live on ABC and streamed on Hulu, reaching audiences in more than 200 territories worldwide.
