Music and Youth
Sony Music & Verizon ink original video content partnership for go90
MUMBAI: Sony Music and Verizon have inked a multi-year agreement to distribute a slate of original video content programming from Sony Music through the go90 mobile platform.
As part of the new partnership, go90, a mobile video service and social entertainment platform, will feature a number of new original series from Sony Music, as well as special live music events and performances.
Initial shows in development for launch in 2016 include:
Crashed – a hidden camera comedy show created in partnership with Joel McHale’s Free Period Productions where unsuspecting fans, to their surprise and delight, are “crashed” by their favorite celebrities in music, sports and comedy.
Car Star – a competition series focused on singing in the car that includes videos in which amateurs go head to head to win the coveted title of “car star.”
A Live Festival – a multi-night musical concert series showcasing Sony Music artists shot live and featuring a mix of performances and artist interview segments.
“The intent of this partnership is to highlight cutting edge, emerging artists and rising stars. With strong positioning in sports and original content, the music community is another key audience we are aggressively going after,” said Verizon senior vice president of consumer product and marketing Brian Angiolet.
“We are delighted to be partnering with Verizon to develop music-based original video content for the go90 platform. Consumers are increasingly turning to mobile devices to watch web series and shows, and we are excited to offer them a diverse line-up of fun and highly engaging programs that provide an all new way to connect with their favorite music and celebrities,” said Sony Music Entertainment head of original content Lee Stimmel.
In addition to new original programming from Sony Music, the agreement also covers a slate of previously announced programming (cult hit talk show Tawk with Awkwafina and extreme challenge series Hey USA_X) from Astronauts Wanted, the joint venture between MTV veteran Judy McGrath and Sony Music Entertainment.
MUMBAI: Mumbai is about to witness something it has never seen before. The Global Youth Festival arrives on 6-7 December at Jio World Garden with 15,000 attendees and 60-plus experiences sprawled across six sprawling arenas. On its sixth edition, this is no ordinary jamboree—it is a carefully orchestrated collision of wellness, adventure, arts, music, yoga and social change.
Chief Minister of Maharashtra Devendra Fadnavis will throw open the proceedings with a landmark ceremony, signalling the state’s backing for a movement that has already mobilised youth across 20-plus countries and 170-plus cities. The sheer scale is staggering: 500-plus volunteers powering the machine, 600,000-plus volunteer hours logged across previous editions, and millions of lives touched annually.
The speaker roster is formidable. Diipa Büller-Khosla and Dipali Goenka, chief executive of Welspun India, will share the stage with Malaika Arora in conversations spanning leadership, creativity and culture. Union Minister for Sports and Youth Affairs Mansukhbhai Mandaviya will also attend, reinforcing GYF’s reach into the corridors of power.
But this is not mere talk. The Solaris Mainstage promises concerts from renowned Indian artists. Innerverse delivers a 360-degree LED spectacle of art, technology and sound. The Love and Care Arena houses hands-on projects spanning women’s empowerment, child education, rural upliftment and animal welfare. India’s largest outdoor sound-healing experience awaits. An inflatable obstacle course, neon drifter karts and open-sky bouldering cater to thrill-seekers.
Some have branded GYF the “Coachella of Consciousness.” Others call it “India’s Largest Sober Festival.” Spiritual visionary Pujya Gurudevshri Rakeshji, who inspired the festival, will deliver the Wisdom Masterclass. Every rupee goes to charity.
After Mumbai comes Kolkata on 14 December. New York looms next year. For one weekend in December, Mumbai becomes the epicentre of youth-driven change—and nothing will be quite the same after.
Tickets available on BookMyShow. Visit youthfestival.srmd.org or follow @globalyouthfestival on Instagram.
