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Sony India Expands the family of professional BRAVIA displays
Mumbai: Sony India’s family of professional BRAVIA displays is growing with the introduction of the essential EZ20L series, which rounds out a full portfolio suited for commercial environments. With an extensive set of choices to meet a variety of requirements and budgets, Sony’s professional BRAVIA displays now support high-end, mid-range, standard, and entry-level uses.
The EZ20L 4K series, ideal for corporate and retail applications, will offer sizes ranging from 43 to 75 inches. They are built upon the robust usability, installation flexibility, picture quality, and sustainability common to all of Sony’s professional BRAVIA display products. As the introductory offering in the lineup, the EZ20L models will provide basic professional features including simplified pro-settings for streamlined setup and maintenance, as well as RS-232C support, standard IP control, 16/7 operation, and 350 nits of brightness for high visibility indoors.
The EZ20L lineup consists of: FW-75EZ20L (75-inch), FW-65EZ20L (65-inch), FW-55EZ20L (55-inch), FW-50EZ20L (50-inch) and FW-43EZ20L (43-inch)
Sony India deputy, managing director Nakashima Tomohiro, said, “Customer demand is what drives our development and expansion, and in this case, our users sought a more accessible and budget-conscious display optimised for corporate, education, and retail environments. With the addition of the essential EZ20L series, our complete range of options now supports the exacting requirements of various businesses and spaces and takes advantage of the quality and feature set inherent to Sony’s professional displays,”
Additional highlights of the EZ20L series include a free, pre-installed BRAVIA Signage app, administrative functionality to turn off inputs, built-in mirroring directly from a user’s device, a slim bezel, flexible installation options, a wide viewing angle, a powerful 4K processor X1™, 4K X-Reality™ PRO for upscaling content, as well as sustainability features including the use of recycled plastic materials, more environmentally friendly packaging, and power-saving mode.
With the launch of EZ20L Series, Sony India officially announced the partnership of professional display solutions business with Zeetaminds, a digital signage software solutions provider based in Chennai. They offer both cloud-based and on premise-based signage solutions for customers in India and abroad.
Zeetaminds co-founder Balaji Kamineni, said, “Zeetaminds is delighted to partner with Sony professional displays, our digital signage software seamlessly integrates with pro BRAVIA models. Doing business with Sony means integrity at the highest level, a value we hold of utmost importance,”
Sony’s latest lineup of 4K HDR professional BRAVIA displays
These new additions to the professional BRAVIA portfolio augment Sony’s recently announced BZ50L, BZ40L, BZ35L, and BZ30L lineup of 14 fully featured 4K HDR displays, which serve as a step-up from the EZ20L models. Each series has a set of common benefits including exceptional image quality, a wide viewing angle, helpful professional features, and a powerful system on a chip (SoC) platform, as well as differentiators that cover a wide range of needs and price points. Included in the family of displays is the distinctive BZ40L series, which features a Deep Black Non-Glare Coating that offers both high haze and low reflection, while maintaining deep blacks and high contrast.
The flagship 98-inch BZ50L with Sony XR processing and unrivaled picture quality boasts 780 nits of brightness in a larger-sized display. The high brightness, non-glare BZ40L series (55 to 85 inches) with 4K HDR X1 processing achieves 700 nits at a high 47 per cent haze with anti-reflection (except for the FW-85BZ40L, which achieves 650 nits at 58 per cent haze), without loss of contrast. The enhanced BZ35L series (55 to 75 inches) features increased storage, 550 nits of robust brightness, and an X1 processor. The complete BZ30L series offers a full range of sizes (43 to 85 inches), 4K HDR X1 processing and 440 nits of brightness.
Price and availability:
The EZ20L 4K series is available via Sony authorised distributors in India. The new series features a 3-year standard warranty and can be purchased through Sony authorized distributors.
| Model best buy. | ( in Rs ) | availability date |
| FW-75EZ20L (75-inch) | 275,000/- | available now |
| FW-65EZ20L (65-inch) | 175,000/- | available now |
| FW-55EZ20L (55-inch) | 125,000/- | available now |
| FW-50EZ20L (50-inch) | 110,000/- | available now |
| FW-43EZ20L (43-inch) | 90,000/- | available now |
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
