GECs
Sony Electronics focusses on transformation this year
MUMBAI: Sony Electronics says that it is continuing its transformation into an entertainment powerhouse.
At the Consumer Electronics Show in Las Vegas it has a 100,000 square-foot exhibit that brings together all of the company’s strengths from electronics, music and gaming to movies, television and online entertainment.
In a press conference kicked off by Sony BMG Music Grammy award-winning musician Joshua Bell, several of the company’s US business leaders announced products and technologies related to four strategic growth areas — gaming, high definition, digital imaging and mobile products.
Sony Electronics president and COO Stan Glasgow unveilled the company’s first Internet video system. He announced that in 2007 the majority of new Sony televisions — starting
with several Bravia flat-panel LCD TVs this year– will accept an attachable module that can stream broadband high-definition and other Internet video content with the press of a remote control button. The module will be available this summer.
Glasgow said, “While other companies struggle with standard definition, Sony has developed a scalable Internet HDTV solution with some notable partners providing content”. Those partners include AOL, Yahoo! and Grouper, now part of Sony Pictures Entertainment, as well as Sony Pictures itself and Sony BMG.
Sony’s Xross Media Bar (XMB), an icon-based user interface similar to what is already found on Playstation 3 (PS3), PlayStation Portable
and a recently introduced Sony A/V receiver, made its debut in conjunction with the Internet video demo.
Glasgow also reported that Sony Electronics enjoyed strong holiday sales in the US, which have put the company on track for a year of double-digit growth.
PlayStation: Sony claims to have shipped one million units of PS3, equipped with high-definition, Blu-ray disc drives, in the US by the end of December.
More High Definition: Acknowledging its position in what the company calls ‘Full HD’ across practically every product category in both consumer and professional
arenas Sony Electronics’ home products division senior VP Randy Waynick highlighted a continuum of HD technology from the lens
to the living room.
Waynick previewed a prototype 55-inch SXRD Grand Wega rear projection micro-display television with a new laser light engine
technology that enhances color uniformity and brightness, while maintaining a slim profile.
He also recounted the success of Sony’s Bravia flat-panel LCD line, which comprises 16 models ranging in size from 23- to 52-inch screens,
before announcing the newest member of the family, a 70-inch 1080p HD television.
The model features a new backlighting system and contrast ratio enhancements, as well as three HDMI inputs for full 1080p connectivity to
the latest Blu-ray Disc players. It is also distinguished by its high refresh rate and x.v.Colour technology, which is Sony’s name for xvYCC, a new international standard in colour technology for personal video applications.
GECs
ZEEL overhauls sales structure to chase growth across TV and digital platforms
New structure sharpens digital push as viewing habits fragment fast
MUMBAI: Zee Entertainment Enterprises Ltd. is reshuffling its sales playbook as it looks to keep pace with a fast-changing media landscape, where audiences are scattered, screens are multiplying and advertisers are following the data.
According to media reports, the rejig is anchored in the company’s push to build a more integrated, data-led monetisation engine, one that can straddle both traditional television and fast-growing digital platforms with equal ease.
At the heart of the move is a reworked sales architecture designed to deliver cross-platform solutions. With connected TV gaining ground and digital consumption surging, ZEEL is aligning its teams to move quicker, think broader and sell smarter.
The restructuring is being led by chief operating officer, advertisement revenue, Sandeep Mehrotra, at a time when the company says it is seeing tremendous growth. The idea is simple: match the right talent to the right opportunity in a market that is anything but static.
As part of the overhaul, several long-serving executives have been elevated to chief sales officer roles across regions and content clusters. Sanjoy Chatterjee will head the east market, while Gunjarav Nayak takes charge of the west along with high-margin verticals such as hmg, brand works, intellectual properties and digital sales. Rajnish Gupta will oversee bengaluru and chennai markets alongside the kannada and tamil clusters.
In other key moves, Divjyot Dhanda will lead hyderabad and kochi markets and manage zee tv, zee keralam and the telugu cluster. Roshan Vasu Kotian will supervise a diverse portfolio including Zee Marathi, &tv, Zee Punjabi, Zee Anmol, Big Magic and Zee Biskope.
The company is also strengthening its bench, appointing national sales heads across retail, regional clusters, digital and brand solutions. Ankur Kapila’s appointment to lead digital sales signals a sharper push into a segment that continues to outpace traditional formats.
Behind the scenes, dedicated strategy and operations roles have been carved out for both linear and digital businesses. Nitin Shetty, Rajkiran Shrivastav and Priya Nambiar will take on key responsibilities to ensure the new structure runs with precision.
The broader aim is clear. ZEEL wants a bigger slice of advertising budgets that are steadily drifting towards digital and connected TV ecosystems. By integrating its offerings, the company hopes to deepen client relationships while unlocking new revenue streams.
The new structure takes effect immediately, with Mehrotra continuing to report to chief executive officer Punit Goenka and steer the company’s advertising revenue strategy. Senior executive Laxmi Shetty will support the transition, with her revised role expected to be announced soon.
In a market where content is everywhere but attention is scarce, ZEEL’s latest move is less about rearranging the org chart and more about staying in the game.
