Applications
Sony DADC ropes in Rajat Kakar as biz head
MUMBAI: The home entertainment services division of Sony DADC has appointed Rajat Kakar as business head.
Kakar will head the newest division at Sony DADC and is looking to challenge the conventional norms of the home video business.
Kakar brings to the Sony portfolio 25 years of experience in the field of marketing and business development. He started his career in 1987 with Asian Paints and has since played significant marketing and management roles with players in the market like Procter & Gamble in diverse sales and marketing capacities in the early days of Global MNC‘s foray into India. After P&G he moved to Sony Music where he was part of the start-up team.
Later, as the managing director at Universal Music, Kakar led the India operations for nearly a decade and was a key factor in transforming the company to embrace the challenges of the emerging environment in areas such as digital, artist management and merchandising. This was done with the endeavour to make Universal Music India a complete 360 degree media company.
Sony DADC International EVP Chris Reiser said, "We are delighted to welcome such an experienced person as Rajat on board. With his comprehensive understanding of publisher needs and the retail landscape, he will play a major role in Sony DADC‘s move towards becoming an end to end supply chain service company."
Kakar said, "I am more than excited to join this team and delighted to be mandated with setting up a state-of-the-art, sales, marketing and distribution entity which will maximize sales growth for the international studios as well as for local content holders."
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
