News Broadcasting
Sony BBC Earth Feel Alive Hours seventh edition: A journey of discovery and knowledge!
Mumbai: Prepare to dive headfirst into a thrilling odyssey of knowledge and exploration as the much-awaited seventh edition of Sony BBC Earth’s Feel Alive Hours, the ultimate children’s quiz contest makes its triumphant return! The anticipation of young minds knows no bounds as the entry for the national quiz contest has already begun.
In the previous edition, Sony BBC Earth’s Feel Alive Hours provided a launching pad for young geniuses to display their quizzing prowess, drawing an awe-inspiring response of 2000 registrations for the nationwide quiz. This year, the channel has elevated the stakes to an entirely new level, allowing individual participation in the quiz competition. Feel Alive Hours reaches out to 250 schools across the nation to provide students with an immersive voyage into the realm of enthralling science experiments, interactive escapades, and mesmerizing content across genres. The introduction of the Inter-School Quiz Contest has helped budding scholars expand their horizons by connecting with kindred spirits from every corner of the nation in the pursuit of excellence.
The school contact program is a mix of content viewing to help students explore shows related to science, wildlife, adventure, etc., and DIY sessions to fuel their creativity and curiosity. The contest is an essential part of the Feel Alive Hours property as it enables participants to exhibit their knowledge and hone essential skills like critical thinking and problem-solving. The finale will see the sharpest young minds vying for prestigious prizes and, above all, the esteemed title of Sony BBC Earth Feel Alive Hours Quiz Champion. With a plethora of surprises, mind-boggling challenges, and awe-inspiring content, this year the Feel Alive Hours aims to be bigger and better than ever before.
In addition to the ‘Feel Alive Hours’ Quiz Contest, Sony BBC Earth curated an informative and engaging website, offering students the chance to stay updated on exclusive Sony BBC Earth events happening across various cities. To discover more about the contest, explore the winning entries, and engage with the channels’ enriching content,
https://www.sonybbcearth.com/feelalivehours/
Comments
Sony Pictures Networks business operations head – Sony AATH and head – marketing & insights, english cluster, Rohan Jain
“Sony BBC Earth’s Feel Alive Hours is a celebration of quizzing brilliance as well as a nurturing ground for an insatiable passion for learning. We have been receiving a phenomenal response to the Feel Alive Hours sessions and the recently added quiz competition, and we hope to continue the journey of enlightenment with more passion and vigour.”
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI:Â Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
