Hardware
Sony and LiveU zoom in on future with bonded IP breakthrough at IBC 2025
MUMBAI: When Sony meets LiveU, the broadcast world gets a sharper focus. At IBC 2025, the two tech titans announced a first-of-its-kind collaboration that promises to change how stories get from the field to the newsroom fast, reliable, and without the usual workflow headaches.
The star of the show? The new LiveU TX1, a compact transmission unit built specifically for Sony’s professional camera range. Think of it as a tiny powerhouse: it clips neatly onto cameras like Sony’s freshly launched PXW-Z300, turning them into mobile broadcast hubs. With its small form factor, TX1 slashes production timelines by offering ultra-fast file transfers and bonded IP connectivity on the go.
At its core is LiveU’s patented LRT (LiveU Reliable Transport) protocol, famed for keeping live feeds smooth, stable, and sharp even in tricky conditions. By combining multiple network connections, TX1 ensures resilient video performance that broadcasters can actually trust for mission-critical operations.
“Our customers want to be able to deliver files shot on camcorders from wherever the story takes them, back to their galleries, easily, swiftly and reliably,” said Sony Corporation head of media solutions business Masakazu Murata. “Through our collaboration with LiveU, the leading company in video-over-bonded-IP transmission, we are now able to offer customers a workflow integrated with Sony’s ecosystem even for mission-critical operations that require bonding. We look forward to working with LiveU to further streamline workflows and make a significant contribution to the broadcast industry.”
LiveU CEO and co-founder Samuel Wasserman said, “We are proud to announce this important collaboration with Sony, the global leader in electronics, gaming, entertainment, and imaging technologies. This partnership represents a strong vote of confidence in LiveU’s cutting-edge technology and the innovation we bring and will continue to bring to the market. I would like to thank the Sony team for their professional and collaborative spirit and wish us all great success on our shared journey.”
The deal signals more than just a shiny new gadget. It’s the start of a broader roadmap where Sony’s camera heritage and LiveU’s connectivity know-how combine to shape the next phase of broadcast production. Journalists, content creators, and live producers can expect fewer cables, faster turnaround, and workflows that keep pace with the news cycle.
While the TX1 made its debut at IBC 2025, broadcast professionals will need a little patience: the unit will be available through Sony’s accredited distributors and resellers, with release details scheduled for 2026.
For now, though, one thing is clear, when it comes to capturing the moment and sending it back in real time, Sony and LiveU are keeping the world’s broadcasters firmly in the picture.
MUMBAI: Addverb has taken a decisive turn on the road to humanoid automation, unveiling its first wheeled humanoid robot, Elixis-W, at LogiMAT India 2026 in Mumbai. Built and manufactured in India, the robot signals the company’s push to make so-called physical AI a practical presence on the factory floor rather than a futuristic concept.
Unlike traditional fixed automation, Elixis-W is designed to move, think and work alongside people in dynamic industrial settings. The robot combines adaptive wheeled mobility with dual arms, each fitted with five-fingered dexterous hands, allowing it to handle tasks that demand precision as well as flexibility.
At its core sits a Physical AI-ready architecture, supported by dual Nvidia Jetson Orin and Thor computing units. This setup is intended to give the robot the ability to perceive, plan and adapt to changing environments, rather than simply follow pre-programmed routines.
According to Addverb CEO and co-founder Sangeet Kumar, the humanoid reflects the company’s long-standing belief in human-robot collaboration. He said the robot is designed to take on repetitive, risky or physically demanding tasks, freeing human workers to focus on higher-value decision-making roles.
Alongside the humanoid, Addverb also showcased two new intralogistics solutions. The Cruiser 360, a four-way pallet shuttle, is aimed at high-density storage environments where space and speed matter. The FlowT, an autonomous forklift, is designed to move materials safely in busy warehouses and factory spaces.
Visitors also saw Trakr, the company’s quadruped robot, navigating the exhibition floor, offering a glimpse of how legged machines could assist in future warehouse and industrial operations.
Addverb, which began as a warehouse automation specialist, has steadily expanded its global footprint across the United States, Europe, Australia and Asia. Its client list includes Reliance, HUL, PepsiCo, Maersk, Mondial Relay and DHL.
With the launch of Elixis-W, the company is steering towards a future where robots are not just bolted to the floor, but rolling, reasoning and working shoulder to shoulder with people on the shopfloor.
